4,200 ads from 12 nail polish brands in the Meta Ad Library, 2,413 running now.
12 nail polish brands have 4,200 ads in the Meta Ad Library between them, and 2,413 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Nail polish buyers collect colors, so the ads lean on breadth, a deep shade range, finishes like magnetic and glitter, a cheap-bottle price hook and clean-formula claims, with seasonal color drops giving people a reason to restock.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| mooncat | 120 | 120 | 6 |
| Dnd Gel | 86 | 86 | 6 |
| ORLY | 228 | 61 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 43 percent of the 63 creatives read here, with carousel at 41 percent and static at 16. Shop now carries 87 percent of the calls to action.
The median creative here ran 37 days and the longest was still up at 506. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
DND gives you salon-quality nail polish for every trend your heart desires.Dnd Gel · running 506 days
$5 Nail Polish Party!ORLY · running 276 days
this isn’t the basic nail polish you’re probably used to.mooncat · running 258 days
Twist. Click. Paint.Glossyboys.co · running 226 days
15ml Nail Polish Burst Gel Nail Polish R Soap Nail Cleaner Quick Manual Semi Anent R Varnish Nail Art Tool 24…Gadgets · running 220 days
Love Doctor (holo)Lily and Fox · running 202 days
0 percent of these ads open with a question, 30 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+4,188 more nail polish ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 14 percent of the nail polish ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median nail polish ad here stayed up 37 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 63 creatives. Meta lists 4,200 for these advertisers, and 2,413 are running right now. Sprites' proprietary marketing agent reads every nail polish ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.