16,712 ads from 12 period underwear brands in the Meta Ad Library, 11,244 running now.
12 period underwear brands have 16,712 ads in the Meta Ad Library between them, and 11,244 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Period underwear is bought by someone replacing disposables, so the ads that work stack absorbent, comfortable, and non toxic in one line, sell a multi pack bundle, and include leakproof briefs for men so the category feels broader than one body.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| The Period Company | 81 | 60 | 6 |
| Everdries | 6,797 | 3,085 | 6 |
| Tree Hugger Cloth Pads | 24 | 23 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 54 percent of the 72 creatives read here, with static at 24 percent and carousel at 22. Shop now carries 86 percent of the calls to action.
The median creative here ran 22 days and the longest was still up at 623. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Non-Toxic Period UnderwearWild Moon Underwear · running 623 days
Super Safe. Super Absorbent. Super Comfy. Super Affordable. Period. The best period underwear for every body…The Period Company · running 314 days
HUGE Black Friday Sale!Everdries · running 284 days
Tree Hugger Cloth Pads Made in Canada Reusable Pads & Period UnderwearTree Hugger Cloth Pads · running 265 days
Sold Out 5x Last YearLiving Leak-Free · running 99 days
Knix Period UnderwearKnix · running 97 days
8 percent of these ads open with a question, 26 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+16,700 more period underwear ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 15 percent of the period underwear ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median period underwear ad here stayed up 22 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 16,712 for these advertisers, and 11,244 are running right now. Sprites' proprietary marketing agent reads every period underwear ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.