12 carousel ads from 5 lip oil brands in the Meta Ad Library, 12 running now.
These are the carousel ads lip oil brands bought through Meta, the ads people see on Facebook and Instagram: 12 creatives from 5 advertisers, read from the Meta Ad Library on October 23, 2026, 12 of them still running. The median one ran 30 days and the longest 140.
Lip oil is sold on shade and shine, so the ads that work are swatch-heavy, show the tint on real lips, push drops of new colors, and use creator voices to vouch that it feels hydrating rather than sticky.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Lip Oil Balm Everyday BundleSaltair · running 140 days
Limited-Edition Gift Sets ✨Kulfi · running 131 days
Kosas Wet Lip Oil Plumping Peptide Lip Treatment Gloss Jellyfish .15 oz/ 4.6 mLKosas · running 104 days
MERIT Shade Slick Hydrating Tinted Lip Oil Sangria .23/7Sephora · running 30 days
NUDE Obsessions Eyeshadow Palette RichHuda Beauty · running 15 days
Shop now is the button on 100 percent of them.
0 percent open with a question, 25 percent put a number in the first line, and 0 percent lead with an emoji.