5 unsecured personal lenders have 10,317 ads in the Meta Ad Library between them, and 1,076 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Consolidation math is the creative, with a smaller installment presented as if it were the same as owing less.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Prosper · Upstart · Discover · Best Egg · LendingTree
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 5 of these unsecured personal lenders have enough creative on file for a page of their own.
Single image leads at 36 percent of the 176 creatives read here, with carousel at 32 percent and video at 31. Learn more carries 64 percent of the calls to action.
The median creative here ran 52 days and the longest was still up at 208. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length