7,048 ads from 12 habit tracker apps in the Meta Ad Library, 2,475 running now.
12 habit tracker apps have 7,048 ads in the Meta Ad Library between them, and 2,475 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Habit tracker ads split by audience, with faith, kids, farm planners and AI tinkerers each getting a different promise, so the winners offer a free printable or cheap planner that fits one identity instead of generic self-improvement.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Islamic Habit Tracker PRO | 212 | 18 | 6 |
| Simple Planner Co | 188 | 21 | 6 |
| SEL Power Pack | 19 | 18 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 47 percent of the 72 creatives read here, with static at 36 percent and carousel at 17. Install now carries 25 percent of the calls to action.
The median creative here ran 10 days and the longest was still up at 1146. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
🎭 Free SEL Habit Tracker for Kids [PRINTABLE]SEL Power Pack · running 1,146 days
🗒️ Free Healthy Habit Tracker for Kids [PRINTABLE]American Coaching Academy · running 659 days
65% OFF Our new plannerSimple Planner Co · running 124 days
Guide For Summer SavingLeaders Credit Union · running 121 days
Fix Your Posture in Just Weeks?Rachel Pantano · running 59 days
Reset your life.Life Reset: 66 Days Habit · running 56 days
6 percent of these ads open with a question, 13 percent put a number in the first line, and 22 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+7,036 more habit tracker ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
A screen recording of the core moment, the budget balancing, the match, the level cleared, beats a list of features. One outcome per ad.
The first line names a frustration the viewer already has. The app is the answer in the second line, not the first.
Installs are cheap; users who come back are not. Send Meta your in-app events, trial starts or purchases, and optimize toward those. "Install now" is the most used button here.
App advertisers who win run many variations at once and let spend find the winner. Vary the hook, the first frame and the person on screen before you vary the audience.
The median habit tracker ad here stayed up 10 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 7,048 for these advertisers, and 2,475 are running right now. Sprites' proprietary marketing agent reads every habit tracker ad running now, writes ads for your app in the styles that work, and runs them on Meta, Google and TikTok once you approve.