Novig · checked Oct 16Sydney Sweeney’s Novig ad campaign
The ads on this page are the paid half of Novig’s “Just Sports” campaign with Sydney Sweeney. The nude brand spot ran organically on X and Instagram on September 9, 2026; the next day Novig replaced its whole Meta library with new ads, about a third of them built on Sweeney, every one clothed or cropped and selling the same $25 sign-up credit.
The breakdown follows the campaign from the films to the paid ads: the films give people a reason to notice Novig, the paid ads give them a reason to try it, and the launch, destinations and spend follow from that split.
Novig ad creative
The first 32 Meta ads below are Novig’s Sydney Sweeney “Just Sports” campaign, launched September 10.
Novig Facebook and Instagram Ads
406 in the libraryNothing live right now — every Meta creative Sprites read had stopped delivering at the last check, the most recent 18d before it.
+391 more Novig ads
Hooks, landing pages and run length for each
Headlines, CTAs, landing pages and run length for every one
Novig LinkedIn Ads
3 in the libraryHeadlines, CTAs, landing pages and run length for every one
Novig Google Ads
2 in the libraryHeadlines, CTAs, landing pages and run length for every one
Sprites analysis of Novig's ads
Sprites analysis · updated September 11, 2026
All 95 live ads launched September 10. None from September 4 survived.
Sydney Sweeney appears in 32 of 95 new ads. Her name never appears in the copy.
Every new ad sells the same $25 trade-credit bonus.
Novig advertising snapshot
As of October 16, 2026, Novig has 411 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 30 days. Install Now is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Read the full read-out
Meta is video-led for Novig at 58% of 406 observed creatives, with the remainder split across the other two formats. That is a portfolio rather than a single bet, which typically indicates separate creative tracks running against different audiences.
12 creatives launched in the previous seven days, about 3% of the library. That is steady replacement rather than a burst, with enough new material to keep frequency down without rebuilding the account each week.
Paid traffic is split across 2 landing paths in the sampled creatives, led by itunes.apple.com › app › id6443958997. Separate destinations per creative usually mean separate offers or separate audiences, and it is the clearest signal in a public library that an advertiser is segmenting rather than pushing everyone to one page.
Novig partnership ads
4 ads across 4 creator and publisher pages.
- bobbi (@bobbi) · 1 ad, 1 running
- AdamW (@adamw) · 1 ad, 1 running
- Hannah Stocking (@hstocking) · 1 ad, 1 running
- Jake Brown Live (@jakebrownlive) · 1 ad, 1 running
Novig by channel
- Video
- 58%
- Static
- 20%
- Carousel
- 22%
Longest-running · 30 days
You've got takes. Novig lets you trade them — make your first prediction on the sports market built for fans.
- Markets
- US
- Formats
- 2 text
- Impression bands
- none disclosed
Search headlines
- Double Your Coins Now - Play Big , Winapp.novig.us/
- Double Your Coins Now - Play Big , Winapp.novig.us/
- $ 50 in Promotional Coins - No House , Just Playersapp.novig.us/
- Single Image Ad
- 1
- Video Ad
- 1
- Follow Company Ad
- 1
LinkedIn publishes run dates and impressions only for ads served in the EU, and almost none of these 3 ads carry them, so how many are active cannot be said.
Disclosed targeting
None disclosed for these ads.
More from the index: Google ads examples · LinkedIn ad examples
Novig ad hooks and headlines
| Channel | Headline | Opening line |
|---|---|---|
| Double Your Coins Now - Play Big , Win | Bigger Deposit $ 25 , grab $ 50 in Novig Coins instantly . Don't miss this deal ! Think you know better than the big boo | |
| Double Your Coins Now - Play Big , Win | Bigger Deposit $ 25 , grab $ 50 in Novig Coins instantly . Don't miss this deal ! Think you know better than the big boo | |
| $ 50 in Promotional Coins - No House , Just Players | Deposit $ 25 , grab $ 50 in Novig Coins instantly . Don't miss this deal ! Your next big win is one click away - join No | |
Hooks are where a competitor’s library becomes your test plan. Creative analytics explains how to analyze ad creative element by element, and ad hook styles gives the taxonomy these openings fall into.
Where Novig sends the click
Similar advertisers
How Novig advertises
Direct answers from the public Meta, Google and LinkedIn libraries checked October 16, 2026.
Does Novig run ads?
Yes. Sprites observed 411 Novig ads across Meta, Google, LinkedIn as of October 16, 2026.
Where does Novig advertise?
Novig was observed advertising on Meta, Google, LinkedIn. The current library includes 406 Meta ads, 2 Google ads and 3 LinkedIn ads.
How many ads does Novig run?
Sprites detected 411 ads in the latest public-library scan. This is an observed library total, not a claim that every ad is running simultaneously.
How much does Novig spend on ads?
Public ad libraries do not disclose exact cross-channel spend. Sprites models an estimated monthly range from the 3 observed channels; the Sprites report on this advertiser includes it.
What is Novig's advertising strategy?
As of October 16, 2026, Novig has 411 detectable ads across Meta, Google and LinkedIn. Its longest-observed creative has run for 30 days. Install Now is its most common call to action. These observations come from public ad libraries; spend and performance are not disclosed.
Where can I see examples of Novig ads?
Browse the creative gallery above for current and historical Novig ads, including formats, messaging, run lengths and landing-page destinations where the source libraries disclose them.
Data sources and limitations
The Meta Ad Library, the Google Ads Transparency Center and the LinkedIn Ad Library, queried directly for Novig on October 16, 2026. Spend is calculated using Sprites’ proprietary AI model; everything else is observed.
What is measured, modelled and never available
- Measured.Creative, headlines, body copy, calls to action, landing-page destinations, formats, run dates, plus disclosed impression bands on Google and LinkedIn only. Meta video files expire at source, so some video entries carry no playable file.
- Calculated.Only the monthly spend range, using Sprites’ proprietary AI model, with a confidence label per channel.
- Never available.Click-through rate, cost per click, cost per mille, conversions, Google keyword lists and Meta audience targeting are published by none of these libraries.
Other advertisers in the library
Every company here has its ads read from the same three public libraries as Novig's. Open one to compare, or analyze it against your own account.
| Advertiser | Ads observed | Analyze |
|---|---|---|
 Canva | 31,073 | |
 Rippling | 8,923 | |
 Legora | 5,683 | |
 Cursor | 5,666 | |
 Replit | 4,969 | |
 Anthropic | 3,578 | |
 Perplexity | 3,555 | |
 Decagon | 3,550 | |
 Framer | 3,500 | |
 Manus | 3,336 | |
 Lovable | 2,925 | |
 ElevenLabs | 2,731 | |
 Grammarly | 2,722 | |
 Harvey | 2,594 | |
 Emergent | 2,566 | |
 Descript | 2,540 | |
 Granola | 2,537 | |
 Sierra | 2,515 | |
 Base44 | 2,508 | |
 Wispr Flow | 2,375 | |
 Viktor | 2,336 | |
 Superhuman | 2,067 | |
 Photoroom | 1,928 | |
 Plaud | 1,855 | |
 OpenAI | 1,819 | |
 Gamma | 1,723 | |
 beehiiv | 1,710 | |
 Superpower | 1,679 | |
 Function Health | 1,657 | |
 Suno | 1,651 | |
 Bland | 1,372 | |
 Speak | 1,354 | |
 Otter | 1,320 | |
 AppLovin | 1,254 | |
 Luma | 1,226 | |
 Wix | 1,111 | |
 Runway | 1,014 | |
 HeyGen | 1,004 | |
 Warp | 956 | |
 Attio | 935 | |
 Shopify | 906 | |
 SiteGround | 906 | |
 GoDaddy | 896 | |
 Surfshark | 893 | |
 Kinsta | 886 | |
 Bolt.new | 842 | |
 WP Engine | 837 | |
 11x | 833 | |
 Ro | 810 | |
 Opus Clip | 800 | |
 PostHog | 767 | |
 Proton | 755 | |
 Eight Sleep | 733 | |
 Whop | 716 | |
 Whatnot | 709 | |
 Motion (usemotion.com) | 707 | |
 Genspark | 695 | |
 NordVPN | 689 | |
 Vapi | 688 | |
 Bubble | 660 |
Every other ads library
Run ads like Novig, without the team
Connect your channels and let Sprites research competitors, build the creative and run the campaigns, fully automated and under your approval.