What this LinkedIn ad library is
This is a read of the public LinkedIn Ad Library organised for competitive research: 13,105 creatives from 97 advertisers, every format LinkedIn publishes, with headlines, calls to action, landing pages and the targeting LinkedIn discloses. LinkedIn publishes the ads; the ordering and the per-advertiser analysis are ours.
LinkedIn’s own ad library is reached one company Page at a time, through the Posts tab, and it will not tell you what an advertiser is running across formats or how long any of it has lasted. This feed reads the same library for every advertiser in the index and puts the formats side by side, which is the only way the B2B pattern becomes visible: the same account will run a thought-leadership single image, a nine-page document ad and a Message Ad from a named salesperson in the same week, aimed at three different funnel stages.
Document Ads are the format most worth studying and the hardest to see anywhere else. The library publishes them as a page sequence rather than a still, so each one opens here as a swipeable strip — the whole deck, in order, as the advertiser paged it. Read three of them from one account and the content strategy is legible: the hook page, the proof page, the gated ask.
Message Ads carry a sender. LinkedIn names the human an InMail is sent as, which is the clearest tell in B2B advertising that an account is running an outbound play rather than a demand-generation one. Where a sender is published it is on the card.
The targeting disclosure is real but narrow. LinkedIn is the only one of the three major libraries that publishes any targeting at all, and in practice it publishes location and language and nothing else — no job title, no seniority, no company list. An absent field on a card means the library did not publish it, never that the advertiser did not use it.
Run dates come with a caveat this page states rather than hides: LinkedIn publishes run lines and impression bands only for ads served in the EU. A US-only campaign is undated, which is why the feed defaults to showing everything rather than to a “still running” slice that would quietly drop most of the corpus.
Compared with the LinkedIn Ad Library
Every ad on this page comes from the LinkedIn Ad Library. The difference is what happens after the search.
| LinkedIn Ad Library | Sprites | |
|---|---|---|
| Scope | One company Page at a time | Every advertiser in the index at once |
| Formats side by side | No | Single image, video, carousel, document, message |
| Document ads | Page viewer per ad | Full page strip in the creative viewer |
| Message ads | Sender shown on the ad | Sender on the card |
| Targeting | Location and language | The same, shown where published |
| Run dates | EU-served ads only | The same, and the page says so |
| Login | LinkedIn account | None to browse |
Advertisers running LinkedIn ads
Open any advertiser for its full creative history across the LinkedIn feed, Message Ads and Document Ads and the other two platforms.
Methodology and data limitations
Every creative here was read from the LinkedIn Ad Library directly. Nothing is supplied by the advertisers, and no number on this page is estimated.
- Counts cover what the library returned.The 13,105 creatives visible in this feed, de-duplicated by ad id and again by the artwork on the card, so one ad running under several ids takes one slot.
- No spend, clicks or conversions.No public ad library publishes them. Where an impression band or a reach figure appears it is the platform’s own, shown as published.
- Run length is a proxy, not a result.Advertisers stop creative that loses money, so an ad that has lasted is likely working. Nothing here confirms it.
- Dates are measured per advertiser.Each creative measures against the day its own advertiser's libraries were read, not against one index-wide date. The index as a whole was checked on September 5, 2026.
Frequently asked questions
Where does this LinkedIn ad data come from?
The public LinkedIn Ad Library, read directly per advertiser. Nothing is supplied by the advertisers themselves, and nothing is scraped from a member’s logged-in feed.
Can I see who a LinkedIn ad was targeted at?
Only what LinkedIn discloses, which is location and language. Job title, seniority, industry and company targeting are not published by the library for any advertiser, so no card here shows them.
Why do so many LinkedIn ads have no dates?
LinkedIn publishes run dates and impression bands only for ads served in the European Union. An advertiser running only in North America produces a library with no run lines at all, so those ads are shown without dates rather than guessed at.
What ad formats does this cover?
Every format the library returns: single image, video, carousel, document, text, spotlight and message ads. The format chips are built from what is actually in the feed, so a format with no examples does not appear.
Is this the official LinkedIn Ad Library?
No. LinkedIn’s own library is the source. This page reads it for every advertiser in the index at once and adds the ordering, the format breakdown and the per-advertiser analysis that the official one has no view for.
Do I need a LinkedIn account?
No. Browsing here needs no LinkedIn login and no Sprites account. One email address opens the full feed and the advertiser pages behind it.