What this Apple Search Ads ad library is
887 App Store search ads from 242 apps, read from Apple's public ad repository. Each card carries the creative the ad used, the app and developer behind it, the ad format Apple assigned it, and the dates Apple recorded it running. Everything here is a paid placement: the repository lists ads, not App Store listings.
The wall opens on growth-stage companies rather than on multinationals, because that is who a startup marketer is researching: Cursor, Perplexity, ElevenLabs, Suno, Replit, Runway, Photoroom, Otter, Wispr Flow, Revolut, Klarna, Wise, Kraken, eToro, Robinhood, Trade Republic, bunq, Qonto, Vinted, Whatnot, Faire, Back Market, Deliveroo, Glovo, Wolt and Duolingo all appear. Apple resolves the ad to a legal entity rather than a brand, which is why Cursor is filed here as Anysphere and GOAT as 1661.
Apple Search Ads is the strangest creative surface on this site, because for most advertisers there is no creative. The default unit — Apple calls it an Icon Ad — assembles itself from what is already on the App Store product page: the icon, the app name, the subtitle and the first screenshots. The advertiser writes no ad copy at all. What they optimise instead is the store listing, which means the product page is the ad.
The variant worth studying is the Icon + Asset Ad, where the advertiser chooses which assets appear. Read down the wall and the difference is obvious: the strong ones lead with a screenshot that shows the app doing the one thing a searcher just typed, and the weak ones lead with a title card that could belong to any app in the category.
The subtitle is the real headline here, and it is capped at thirty characters. Reading a few hundred of them in a column is the most compressed copywriting lesson available anywhere in advertising — there is room for the category and one claim, and the ones that spend it on the brand name have wasted it.
Apple publishes something almost nothing else on this site does: first and last impression dates per ad, so a run length is real rather than inferred. It also publishes whether an advertiser used age, gender, location or customer-type refinement — a genuine targeting disclosure, where Meta and Google publish none at all.
The advertiser mix tells you what the channel is for. It is overwhelmingly apps buying installs from people already in a buying motion, and the categories that dominate — games, language learning, finance, fitness, dating, utilities — are the ones where a searcher’s intent is specific enough that appearing above the organic result is worth paying for.
Advertisers running Apple Search Ads ads
242 brands appear in this library. These are the ones at the top of the feed.
eToro · Qonto · Picnic · Kraken · AdCreative.ai · Scalable AG · bunq · Otter.ai, Inc. · Getaround · Whatnot Inc. · 1661, Inc. · Faire Wholesale, Inc. · Jobber · Anysphere · Flink Lebensmittel Gmbh · Trade Republic Bank GmbH · BUTTERFLY EFFECT PTE. LTD. · ElevenLabs, Inc. · thetrainline · Nexo Capital Inc. · Omio Corp. · Shine FRANCE · STASH NETWORKS LIMITED
Where these ads come from
These come from Apple’s ad repository at adrepository.apple.com, published because the App Store is a designated Very Large Online Platform under the EU Digital Services Act, and read through the API Apple documents publicly. The delivery is EU — an ad in here ran in an EU storefront, not a US one. The distinction that matters most on this page: every record is an ad Apple served for money. An organic App Store listing is not an ad and none appear here, which is the trap any other way of building this page would have fallen into.
- Every creative is a copy, not a hotlink.All 887 creatives were downloaded, checked against their own magic bytes and copied to our CDN before this page shipped. A creative that could not be copied was dropped rather than published as a tile that would go blank when the platform expired its URL.
- No spend, impressions or conversions.Apple Search Ads publishes none of them for commercial advertising, and nothing on this page estimates them. A field absent on a card means the source did not publish it.
- Each card links to the page it came from.The creative viewer names the source for every ad, so any claim on this page can be checked against the record it was read from.
- Read on one date.This library was read on September 15, 2026. It is a snapshot of what Apple Search Ads published that day, not a live feed.
Frequently asked questions
Does Apple have an ad library?
Yes. Apple publishes an ad repository at adrepository.apple.com under the EU Digital Services Act, with a documented public API. It is the source this page reads, and it covers App Store ads served in the EU.
Are these real ads or just App Store listings?
Real ads. Apple’s repository only contains paid placements, so every record here is an ad someone bought. An organic App Store search result is not an ad and none are shown.
What do Apple Search Ads look like?
An App Store search results ad is the app’s icon, name and subtitle with an "Ad" marker, optionally with chosen screenshots or a video beside it. Apple calls the two variants Icon Ad and Icon + Asset Ad. Both appear on this page, labelled.
Can I see targeting or spend?
Targeting, partly: Apple discloses whether an ad used age, gender, location or customer-type refinement, which is more than Meta or Google publish. Spend, no — no public Apple source discloses it and nothing here estimates it.
How do I advertise on the App Store?
Through Apple Search Ads at searchads.apple.com, using an Apple ID tied to the app’s developer account. Campaigns are keyword-driven on search results, plus Today tab, search tab and product page placements. You bid per tap and the creative is largely assembled from your store listing.
Do I need an Apple developer account to browse this?
No Apple account and no Sprites account. The first rows are open; one email address opens the rest.