Plant-based ads

9 plant-based brands have 6,413 ads in the Meta Ad Library between them, and 452 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Side-by-side sizzle tests against the meat original crowd the ingredient list into a corner.

Advertisers
9
Ads listed by Meta
6,413
Running now
452
Creatives read
180

Which plant-based brands run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

BrandAds in libraryRunning nowRead here
Beyond Meat29113930
MorningStar Farms101
Tofurky1377

Brand pages: Beyond Meat · Tofurky · Alpha Foods · Sweet Earth · Quorn · Oatly · Califia Farms · Silk

Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 8 of these plant-based brands have enough creative on file for a page of their own.

What formats do plant-based ads use?

video leads at 76 percent of the 180 creatives read here, with static at 21 percent and carousel at 3. Shop now carries 45 percent of the calls to action.

The median creative here ran 27 days and the longest was still up at 328. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.

Plant-based ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

Every creative, with its copy, format and run length

Plant-based offer ads

Discounts, bundles and free shipping, where the offer is the creative.

Every creative, with its copy, format and run length

Plant-based educational ads

The ad teaches something before it asks for anything.

Every creative, with its copy, format and run length

Plant-based launch and new product ads

Announcements, drops and restocks.

Every creative, with its copy, format and run length

See the other 6,233 ads

This page shows 180 creatives. Meta lists 6,413 for these advertisers, and 452 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.