3,429 ads from 12 blush brands in the Meta Ad Library, 2,961 running now.
12 blush brands have 3,429 ads in the Meta Ad Library between them, and 2,961 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Blush is bought on texture and color, so the ads stay light on copy and heavy on cheeks, showing cream against powder, the swipe and the blend, and rely on a playful brand voice to feel fun rather than technical.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| e.l.f. Cosmetics | 363 | 177 | 6 |
| Rare Beauty | 298 | 280 | 6 |
| Sephora | 1,311 | 1,235 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 54 percent of the 70 creatives read here, with carousel at 36 percent and static at 10. Shop now carries 96 percent of the calls to action.
The median creative here ran 19 days and the longest was still up at 320. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Shade: “Condensate” from our Toasted cream blush collection.phytosurgence · running 320 days
Up to 65% OFF on Charcoal Peel-Off Maskloveearth_handmade · running 136 days
25% OFF | Glow & Go Kit19/99 Beauty · running 118 days
A pinch-perfect flush in every swipe.Trish McEvoy · running 83 days
Soft Pinch Liquid BlushRare Beauty · running 80 days
get on the cream team.e.l.f. Cosmetics · running 76 days
3 percent of these ads open with a question, 10 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,417 more blush ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 6 percent of the blush ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median blush ad here stayed up 19 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 70 creatives. Meta lists 3,429 for these advertisers, and 2,961 are running right now. Sprites' proprietary marketing agent reads every blush ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.