11,438 ads from 12 bronzer brands in the Meta Ad Library, 3,929 running now.
12 bronzer brands have 11,438 ads in the Meta Ad Library between them, and 3,929 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Bronzer ads sell the stick, a cream formula that melts in without streaks, so they show the quick swipe and blend, call it viral, and pair it with blush to make a whole face look feel easy.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| e.l.f. Cosmetics | 363 | 177 | 6 |
| EarthsCure | 120 | 120 | 6 |
| Pri Beauty | 191 | 191 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 57 percent of the 72 creatives read here, with carousel at 29 percent and static at 14. Shop now carries 85 percent of the calls to action.
The median creative here ran 17 days and the longest was still up at 261. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Create a radiant, glowing look with our multitasking, skin-loving PureBronze Shimmer Bronzer✨jane iredale · running 261 days
Transform Your Look (with 3 little sticks)EarthsCure · running 203 days
Shop Bronzer UptownConsuela · running 168 days
The Viral Bronzer StickLYS Beauty · running 167 days
Ambient Lighting BronzerHourglass Cosmetics · running 155 days
get on the cream team.e.l.f. Cosmetics · running 76 days
1 percent of these ads open with a question, 11 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+11,426 more bronzer ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 11 percent of the bronzer ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median bronzer ad here stayed up 17 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 11,438 for these advertisers, and 3,929 are running right now. Sprites' proprietary marketing agent reads every bronzer ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.