7,021 ads from 12 cleansing balm brands in the Meta Ad Library, 1,680 running now.
12 cleansing balm brands have 7,021 ads in the Meta Ad Library between them, and 1,680 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Cleansing balm sells as the first step of a routine, so the ads demonstrate makeup melting off, explain double cleansing in plain words, and use creators narrating their skincare steps to make gentle removal feel essential.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Leilani Green | 183 | 183 | 6 |
| Blue Lagoon Skin Science | 1,215 | 203 | 6 |
| Eadem | 218 | 209 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 47 percent of the 72 creatives read here, with carousel at 38 percent and static at 15. Shop now carries 89 percent of the calls to action.
The median creative here ran 16 days and the longest was still up at 499. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
The most effective way to cleanse?APRILSKIN · running 499 days
The Tallow face cleansing revolution has just arrived!Ancestral Cosmetics · running 227 days
EADEM Dew Dream- Hydrating Makeup Removing Cleansing Balm with Tiger Grass 3.4 oz / 100 mLEadem · running 179 days
Olive Oil Cleansing Balm & Makeup RemoverMcEvoy Ranch · running 155 days
LUMINOUS Nutrient-Rich Cleansing BalmEVER Cleanical Skincare · running 122 days
Our New Cleansing BalmSanitas Skincare · running 118 days
3 percent of these ads open with a question, 7 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+7,009 more cleansing balm ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 6 percent of the cleansing balm ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median cleansing balm ad here stayed up 16 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 7,021 for these advertisers, and 1,680 are running right now. Sprites' proprietary marketing agent reads every cleansing balm ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.