18,610 ads from 12 concealer brands in the Meta Ad Library, 7,811 running now.
12 concealer brands have 18,610 ads in the Meta Ad Library between them, and 7,811 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Concealer is a fix for tired eyes and blemishes, so the ads that work behave like quick tutorials, a creator blends it in on camera, calls out coverage and touch-up ease, and keeps the routine short and realistic.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Jazzy Le | 1,311 | 1,235 | 6 |
| My Beauty Secret | 58 | 27 | 6 |
| Estee Lauder | 671 | 318 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 60 percent of the 72 creatives read here, with carousel at 26 percent and static at 14. Shop now carries 88 percent of the calls to action.
The median creative here ran 24 days and the longest was still up at 356. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Try Before You BuySkincare Enthusiast · running 356 days
Our #1 best-selling foundation, concealer & sunscreen that blurs lines and nourishes skin with weightless, sh…jane iredale · running 261 days
*NEW* Concealer Pencil For Mature SkinPrime Deals · running 231 days
Korean Concealer StickTrending In Korea · running 224 days
"Best eye makeup product?"My Beauty Secret · running 132 days
VIRAL ROSE WATER 💘💘Gen See Beauty · running 112 days
4 percent of these ads open with a question, 14 percent put a number in the first line, and 7 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+18,598 more concealer ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 7 percent of the concealer ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median concealer ad here stayed up 24 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 18,610 for these advertisers, and 7,811 are running right now. Sprites' proprietary marketing agent reads every concealer ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.