82,183 ads from 8 passport holder brands in the Meta Ad Library, 10,283 running now.
8 passport holder brands have 82,183 ads in the Meta Ad Library between them, and 10,283 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Passport holder ads sell a small travel keepsake, so personalization and family sets carry them, with names, colors, and gift occasions up front and free shipping and returns removing doubt on a low-ticket item.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Far & Wide - Family Travel | 836 | 154 | 6 |
| Callie Gifts | 50,001+ | 5,679 | 6 |
| Spotminders | 18,163 | 2,796 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 44 percent of the 48 creatives read here, with static at 29 percent and carousel at 27. Shop now carries 75 percent of the calls to action.
The median creative here ran 28 days and the longest was still up at 333. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Family Passport Holder.Far & Wide - Family Travel · running 333 days
Leather Passport Wallet * Fits UK and all world passports * For passports sized 92mm x 125mm * Real Itali…koolkrew.co.uk · running 223 days
Personalized Cartoon Character PU Leather Passport Holder Wallet with Name Travel Essential Birthday Gift for…Callie Gifts · running 167 days
Baby Pink Koi Passport HolderIzukiStudios · running 111 days
Free Shipping & ReturnsSpotminders · running 69 days
One Card. Track Everything.Rhinokey · running 28 days
4 percent of these ads open with a question, 17 percent put a number in the first line, and 6 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+82,171 more passport holder ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 8 percent of the passport holder ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median passport holder ad here stayed up 28 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 48 creatives. Meta lists 82,183 for these advertisers, and 10,283 are running right now. Sprites' proprietary marketing agent reads every passport holder ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.