111 fragrance brands have 166,019 ads in the Meta Ad Library between them, and 32,213 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Fragrance is the hardest thing to sell on a screen, which is why this category leans harder on borrowed description - notes, occasions, comparisons to a bottle you already own - than any other.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Bath & Body Works | 410 | 275 | 48 |
| Dossier | 3,659 | 795 | 35 |
| Scentbird | 1,869 | 671 | 43 |
Brand pages: Bath & Body Works · Dossier · Scentbird · CHANEL · Sol de Janeiro · YSL Beauty · Victoria's Secret · Oakcha · Lancôme · Armani beauty · PHLUR · ALT. Fragrances · Jo Malone London · Prada Beauty · Valentino Beauty · Versace · Carolina Herrera · Rabanne · Jean Paul Gaultier · Maison Margiela Fragrances · MUGLER · Viktor&Rolf Fragrances · Burberry · Parfums de Marly · Creed Fragrance · Maison Francis Kurkdjian · NEST New York · Givenchy Beauty · BYREDO · Diptyque · Skylar · Ellis Brooklyn · The 7 Virtues · snif · DedCool · Dior · Aroma360 · Hotel Collection · Pura · FragranceNet.com · Dior Beauty · Glossier · KAYALI · TOM FORD · Gucci · Tom Ford Beauty · Gucci Beauty · FragranceX.com · Dolce&Gabbana Beauty · Viktor & Rolf · Jo Malone · Juliette Has a Gun · Le Labo · Boy Smells · Otherland · Maison Margiela · Marc Jacobs Fragrances · Perfume.com · Guerlain · MicroPerfumes · Acqua di Parma · Bond No. 9 · Henry Rose · Azzaro · Ralph Lauren Fragrances · Lattafa · Fragrance World · Khadlaj · French Avenue · Alexandria Fragrances · Perfumania · MaxAroma · Luckyscent · Twisted Lily · Loewe Perfumes · Initio Parfums Prives · Amouage · Nishane · D.S. & Durga · By Rosie Jane · Clean Reserve · Floral Street · Maison Louis Marie · Vilhelm Parfumerie · Imaginary Authors · Xerjoff · Penhaligon's · Molton Brown · Aesop · philosophy · Voluspa · Yankee Candle · P.F. Candle Co. · Juicy Couture · Heretic Parfum · Essential Parfums · Etat Libre d'Orange · Pinrose · Demeter Fragrance Library · Trudon · By Kilian · Commodity Fragrances · Editions de Parfums Frederic Malle · Issey Miyake Parfums · Narciso Rodriguez Parfums · Afnan Perfumes · Al Haramain Perfumes · Bharara Beauty · Rasasi Perfumes · Truly Beauty
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 110 of these fragrance brands have enough creative on file for a page of their own.
video leads at 40 percent of the 3,647 creatives read here, with carousel at 39 percent and static at 21. Shop now carries 61 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 1188. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
When fragrance brands start their Black Friday ads, how deep they cut, and which are already live for this year: Perfume Black Friday ad examples.
This page shows 3,647 creatives. Meta lists 166,019 for these advertisers, and 32,213 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.