Bath & Body Works has 437 ads in the Meta Ad Library, and 303 were running when we read it on September 21, 2026. Below is a page of that creative, the formats it uses, and how long the ads stay up.
The creative read here is 73 percent video, 20 percent carousel, 7 percent single image. The median ad ran 24 days and the longest was still up at 30. 69 percent of everything Bath & Body Works has published on Meta is still delivering, which is a brand running breadth rather than retiring losers.
Farm to fragrance
Farm to fragrance
Farm to fragrance
Farm to fragrance
Meet the 4-wick wonder
Scent as design
Scent as design
Reed to your liking
Scent as design
Your signature home scent awaits
New scents just dropped
New scents just dropped