Glossier has 729 ads in the Meta Ad Library, and 146 were running when we read it on September 21, 2026. Below is a page of that creative, the formats it uses, and how long the ads stay up.
The creative read here is 57 percent carousel, 40 percent video, 3 percent single image. The median ad ran 39 days and the longest was still up at 148. 20 percent of everything Glossier has published on Meta is still delivering, which is a brand retiring most of what it makes and scaling the survivors.
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