Sprites LogoSprites.ai
CustomersPricing
Sign in
Get a demo
Start 7-day trial→→
Get a demo
Sprites LogoSprites.ai
  • Run adsMeta AdsFacebook and Instagram, scaledGoogle AdsSearch, PMax and ShoppingLinkedIn AdsB2B targeting and ABMTikTok AdsShort-form video that convertsReddit AdsReach communities by intentGoal OptimizationHit your ROAS or CPL target
    Create & researchAd GeneratorOn-brand ads for any channelCreative AnalyticsThe hooks and angles that winCompetitor IntelligenceRivals' ads, SEO and AI reachMarket ResearchAudience insight, with sources
    SEO & AI visibilityAI SEO ContentArticles written and publishedAI VisibilityGet cited in AI answersSEO Site AuditPrioritized fixes, site-wideKeyword & Traffic ResearchWhere the searches and gaps are
    Meet SpritesYour AI ads team, on every channelResearches, builds and launches campaigns, then optimizes them daily. You approve every change.Scale the winner +$600/dayApprovePaused 14 wasted keywords+ SEO & AI searchStart 7-day trial
  • By teamStartups & SMBsSenior marketing, no headcountMarketing teamsMore campaigns, same teamAgenciesEvery client, one workspaceEnterpriseApprovals, governance, scale
    By businessB2B & ABMPipeline from target accountsEcommerce & D2CProfitable ROAS at scalePLG SaaSSignups and trials, not clicksMobile appsInstalls that become usersFintechCompliant growth for financeHealthtechCareful, compliant growth
    Helghardt Avenant68% lower CPL in 6 weeksCustomer storyHow Rehive took its ABM playbook back from two agenciesHelghardt Avenant · Founder & CEO, RehiveRead the story
  • Ads LibraryReal ads from Meta, Google, LinkedIn, TikTok, Reddit and moreBlogIdeas and playbooks for modern marketingPrompt GalleryReady-to-run prompts for your next campaign
    Free toolsGlossaryReviewsCompare Sprites
  • Customers
  • Pricing
Sign in
Get a demo
Start 7-day trial→→
  1. Home/
  2. Ad libraries/
  3. Makeup ads

Makeup ads

44 makeup brands have 72,927 ads in the Meta Ad Library between them, and 16,692 of those were running when we read it on September 21, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Makeup is the category where the creator is the creative, and the brand accounts that still make their own ads are competing against their own customers doing it better for free.

Get a demo
Start 7-day trial →→
Advertisers
44
Ads listed by Meta
72,927
Running now
16,692
Shown on this page
1,269

Which makeup brands run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

BrandAds in libraryRunning nowShown here
IL MAKIAGE4,11252830
e.l.f. Cosmetics28412130
Maybelline New York2,03255630
Jones Road Beauty5,5542,25830
L'Oréal Paris28728430
Laura Geller Beauty6,31795830
Thrive Causemetics85884830
tarte cosmetics4993130
NYX Professional Makeup14514518
M·A·C Cosmetics32123230
Glossier72914630
IT Cosmetics1907630
Lancôme3,6931,07230
MERIT6,9811,30830
Estée Lauder51533730
Saie1052028
Clinique8623630
NARS Cosmetics2,60753830
Bobbi Brown Cosmetics21019530
Too Faced Cosmetics98830
Urban Decay Cosmetics2261130
Anastasia Beverly Hills71128430
bareMinerals1,04914823
Huda Beauty5,43034130
Milk Makeup50228430
COVERGIRL14214230
Revlon223430
Kosas11411430
Patrick Ta Beauty827830
Morphe1,04549530
Laura Mercier1,05337330
wet n wild553
Juvia's Place282727
Danessa Myricks Beauty646430
Charlotte Tilbury13,6371,17530
Rare Beauty23121330
Wonderskin5,7261,82230
ILIA Beauty2,23028330
ColourPop38626230
Kylie Cosmetics1,28823030
MAKEUP BY MARIO10410230
Hourglass Cosmetics1,34250230
Benefit Cosmetics599730
Makeup Revolution3112930

Meta Ad Library, read September 21, 2026. Library and active counts are Meta’s own. 43 of these makeup brands have enough creative on file for a page of their own.

What formats do makeup ads use?

video leads at 48 percent of the 1,269 creatives read here, with carousel at 45 percent and static at 7. Shop now carries 78 percent of the calls to action.

The median creative here ran 26 days and the longest was still up at 757. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.

Makeup ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

  • Morphe ad creative
    Morphe
    Ran 431 days

    M332 Fluffy Crease Eyeshadow Blender Brush

  • Morphe ad creativeVideo
    Morphe
    Ran 424 days

    Micro Tips. Mighty Results.

  • Morphe ad creativeVideo
    Morphe
    Ran 385 days

    Cheek Thrills Face Trio

  • Morphe ad creative
    Morphe
    Ran 315 days

    Your Makeup Brush Upgrade

  • Morphe ad creativeVideo
    Morphe
    Ran 285 days

    Morphe Eyeshadows, Remastered

  • Morphe ad creativeVideo
    Morphe
    Ran 285 days

    Morphe Eyeshadows, Remastered

  • Morphe ad creative
    Morphe
    Ran 284 days

    Morphe Eyeshadows, Remastered

  • Morphe ad creativeVideo
    Morphe
    Ran 283 days

    Morphe Eyeshadows, Remastered

  • Morphe ad creative
    Morphe
    Ran 282 days

    Morphe Eyeshadows, Remastered

  • Huda Beauty ad creativeLive
    Huda Beauty
    Ran 276 days

    Naughty Nude Eyeshadow Palette

  • Huda Beauty ad creativeLive
    Huda Beauty
    Ran 276 days

    Huda Beauty FAUX FILLER Extra Shine Lip Gloss Foxy

  • Huda Beauty ad creativeLive
    Huda Beauty
    Ran 276 days

    Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil Muted Pink

  • tarte cosmetics ad creativeLive
    tarte cosmetics
    Ran 258 days

    40% Off Teacher Discount

  • Charlotte Tilbury ad creative
    Charlotte Tilbury
    Ran 258 days

    Airbrush Flawless Lips Kit - Lip Kit

  • Charlotte Tilbury ad creative
    Charlotte Tilbury
    Ran 258 days

    Charlotte Tilbury Airbrush Brighten & Blur On The Go - Face Kit

  • Milk Makeup ad creativeVideo
    Milk Makeup
    Ran 247 days
  • Wonderskin ad creative
    Wonderskin
    Ran 240 days

    24-Hour Liner That Never Backs Down

  • ILIA Beauty ad creativeVideo
    ILIA Beauty
    Ran 231 days

    Limitless Lash Mascara

  • ILIA Beauty ad creativeVideo
    ILIA Beauty
    Ran 226 days

    Eye Stylus Shadow Stick

  • Kylie Cosmetics ad creative
    Kylie Cosmetics
    Ran 226 days

    Kylie Cosmetics Lip Shine Lacquer in Don't @ Me

  • ILIA Beauty ad creativeVideo
    ILIA Beauty
    Ran 225 days

    Eye Stylus Shadow Stick

  • Kylie Cosmetics ad creative
    Kylie Cosmetics
    Ran 220 days

    Kylie Cosmetics Gloss Drip in Stop Staring

  • Kylie Cosmetics ad creative
    Kylie Cosmetics
    Ran 219 days

    Kylie Cosmetics High Gloss in Diva

  • Kylie Cosmetics ad creative
    Kylie Cosmetics
    Ran 219 days

    Kylie Cosmetics Pressed Blush Powder in Pink Power

Makeup offer ads

Discounts, bundles and free shipping, where the offer is the creative.

  • tarte cosmetics ad creativeLive
    tarte cosmetics
    Ran 258 days

    40% Off Teacher Discount

  • tarte cosmetics ad creativeLive
    tarte cosmetics
    Ran 212 days

    40% Off Teacher Discount

  • Laura Geller Beauty ad creative
    Laura Geller Beauty
    Ran 208 days

    Let your bake-off begin!

  • Rare Beauty ad creativeLive
    Rare Beauty
    Ran 179 days

    Blush, Bronze, & Luminize Custom Set

  • Kylie Cosmetics ad creative
    Kylie Cosmetics
    Ran 177 days

    Underestimated Gloss Drip - Kylie Cosmetics

  • Wonderskin ad creativeLive
    Wonderskin
    Ran 171 days

    Ultimate Lip Set for 50% OFF? Don't Wait!

  • Charlotte Tilbury ad creative
    Charlotte Tilbury
    Ran 141 days

    Airbrush Blur Complexion Perfecting Duo - Face Kit

  • Wonderskin ad creativeVideoLive
    Wonderskin
    Ran 132 days

    We took over the internet, and now we're taking on Sephora!

Makeup ugc and testimonial ads

Customer voice, creator posts and reviews used as the hook.

  • Juvia's Place ad creativeVideoLive
    Juvia's Place
    Ran 106 days
  • Juvia's Place ad creativeVideoLive
    Juvia's Place
    Ran 100 days
  • Danessa Myricks Beauty ad creativeVideoLive
    Danessa Myricks Beauty
    Ran 80 days

    Hydrate, Prime & Glow 😍

  • Jones Road Beauty ad creativeVideoLive
    Jones Road Beauty
    Ran 62 days

    My Skin, But Glowier

  • Milk Makeup ad creativeVideo
    Milk Makeup
    Ran 57 days
  • IL MAKIAGE ad creativeVideo
    IL MAKIAGE
    Ran 50 days

    Try Before You Buy

  • Jones Road Beauty ad creativeVideoLive
    Jones Road Beauty
    Ran 50 days

    My go-to foundation

  • Jones Road Beauty ad creativeVideoLive
    Jones Road Beauty
    Ran 49 days

    My go-to foundation

Makeup educational ads

The ad teaches something before it asks for anything.

  • Morphe ad creativeVideo
    Morphe
    Ran 424 days

    Micro Tips. Mighty Results.

  • Kosas ad creativeVideoLive
    Kosas
    Ran 100 days
  • bareMinerals ad creative
    bareMinerals
    Ran 84 days

    Dewy Lip Gloss & MINERALIST® Liner Set

  • Kosas ad creativeVideoLive
    Kosas
    Ran 67 days
  • Milk Makeup ad creativeVideo
    Milk Makeup
    Ran 57 days
  • MERIT ad creativeVideoLive
    MERIT
    Ran 52 days

    The Minimalist

  • bareMinerals ad creative
    bareMinerals
    Ran 39 days

    SKINLONGEVITY Face Cleanser and Cream Set

  • Milk Makeup ad creativeVideo
    Milk Makeup
    Ran 35 days

Makeup launch and new product ads

Announcements, drops and restocks.

  • Morphe ad creativeVideo
    Morphe
    Ran 424 days

    Micro Tips. Mighty Results.

  • Morphe ad creative
    Morphe
    Ran 315 days

    Your Makeup Brush Upgrade

  • Morphe ad creativeVideo
    Morphe
    Ran 285 days

    Morphe Eyeshadows, Remastered

  • Morphe ad creativeVideo
    Morphe
    Ran 285 days

    Morphe Eyeshadows, Remastered

  • Morphe ad creative
    Morphe
    Ran 284 days

    Morphe Eyeshadows, Remastered

  • Morphe ad creativeVideo
    Morphe
    Ran 283 days

    Morphe Eyeshadows, Remastered

  • Morphe ad creative
    Morphe
    Ran 282 days

    Morphe Eyeshadows, Remastered

  • ILIA Beauty ad creativeVideo
    ILIA Beauty
    Ran 226 days

    Eye Stylus Shadow Stick

See the other 71,658 ads

This page shows 1,269 creatives. Meta lists 72,927 for these advertisers, and 16,692 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.

Get a demo
Start 7-day trial →→

Get the free AI-First Marketing Playbook

Packed with proven tactics, creative inspo, and automation tips to help you grow faster with less guesswork.
By clicking send you agree to the Terms and Conditions

Pillars

AI Marketing AgentVibe MarketingAI VisibilityAI Marketing AutomationAI for Meta AdsAI for Google AdsAI for LinkedIn AdsAI SEOAds LibraryMCP Server

For Teams

For AgenciesFor EcommerceFor FintechFor HealthtechFor EnterpriseFor FreelancersFor Marketing Teams

Prompts Gallery

Marketing Campaign BuilderGoogle Ads Search Campaign BuilderCompetitor Meta Ads AnalyzerSEO Audit + Plan GeneratorGoogle Ads Campaign OptimizerGoogle Ads: PMax Campaign Builder

About

CustomersReviewsBlogTerms of ServicePrivacy PolicyDPACareersSitemap
Sprites TextWizard