66 makeup brands have 85,636 ads in the Meta Ad Library between them, and 25,968 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Makeup is the category where the creator is the creative, and the brand accounts that still make their own ads are competing against their own customers doing it better for free.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| IL MAKIAGE | 4,125 | 687 | 47 |
| e.l.f. Cosmetics | 286 | 156 | 44 |
| Maybelline New York | 2,086 | 626 | 38 |
Brand pages: IL MAKIAGE · e.l.f. Cosmetics · Maybelline New York · Jones Road Beauty · L'Oréal Paris · Laura Geller Beauty · Thrive Causemetics · tarte cosmetics · NYX Professional Makeup · M·A·C Cosmetics · Glossier · IT Cosmetics · Lancôme · MERIT · Estée Lauder · Saie · Clinique · NARS Cosmetics · Bobbi Brown Cosmetics · Too Faced Cosmetics · Urban Decay Cosmetics · Anastasia Beverly Hills · bareMinerals · Huda Beauty · Milk Makeup · COVERGIRL · Revlon · Kosas · Patrick Ta Beauty · Morphe · Laura Mercier · wet n wild · Juvia's Place · Danessa Myricks Beauty · Charlotte Tilbury · Rare Beauty · Wonderskin · ILIA Beauty · ColourPop · Kylie Cosmetics · MAKEUP BY MARIO · Hourglass Cosmetics · Benefit Cosmetics · Makeup Revolution · Rhode · Laneige · Westman Atelier · NARS · Too Faced · Urban Decay · Haus Labs · Fenty Beauty · Natura · O Boticário · Eudora · Ésika · Cyzone · Vult · quem disse, berenice? · Masglo · Dermaglós · Petrizzio · Clio · Vaseline · Essie · OPI
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 66 of these makeup brands have enough creative on file for a page of their own.
video leads at 53 percent of the 2,470 creatives read here, with carousel at 34 percent and static at 13. Shop now carries 76 percent of the calls to action.
The median creative here ran 23 days and the longest was still up at 434. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
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