205,934 ads from 130 makeup brands in the Meta Ad Library, 43,955 running now.
130 makeup brands have 205,934 ads in the Meta Ad Library between them, and 43,955 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Makeup is the category where the creator is the creative, and the brand accounts that still make their own ads are competing against their own customers doing it better for free.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the accountโs posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| IL MAKIAGE | 4,125 | 687 | 47 |
| e.l.f. Cosmetics | 286 | 156 | 44 |
| Maybelline New York | 2,086 | 626 | 38 |
Brand pages: IL MAKIAGE ยท e.l.f. Cosmetics ยท Maybelline New York ยท Jones Road Beauty ยท L'Orรฉal Paris ยท Laura Geller Beauty ยท Thrive Causemetics ยท tarte cosmetics ยท NYX Professional Makeup ยท MยทAยทC Cosmetics ยท Glossier ยท IT Cosmetics ยท Lancรดme ยท MERIT ยท Estรฉe Lauder ยท Saie ยท Clinique ยท NARS Cosmetics ยท Bobbi Brown Cosmetics ยท Too Faced Cosmetics ยท Urban Decay Cosmetics ยท Anastasia Beverly Hills ยท bareMinerals ยท Huda Beauty ยท Milk Makeup ยท COVERGIRL ยท Revlon ยท Kosas ยท Patrick Ta Beauty ยท Morphe ยท Laura Mercier ยท wet n wild ยท Juvia's Place ยท Danessa Myricks Beauty ยท Charlotte Tilbury ยท Rare Beauty ยท Wonderskin ยท ILIA Beauty ยท ColourPop ยท Kylie Cosmetics ยท MAKEUP BY MARIO ยท Hourglass Cosmetics ยท Benefit Cosmetics ยท Makeup Revolution ยท Rhode ยท Laneige ยท Westman Atelier ยท NARS ยท Too Faced ยท Urban Decay ยท Haus Labs ยท Fenty Beauty ยท Natura ยท O Boticรกrio ยท Eudora ยท รsika ยท Cyzone ยท Vult ยท quem disse, berenice? ยท Masglo ยท Dermaglรณs ยท Petrizzio ยท Clio ยท Vaseline ยท Essie ยท OPI ยท L'Oreal ยท Maybelline ยท Rimmel London ยท Catrice Cosmetics ยท DIBS Beauty ยท essence cosmetics ยท KIKO Milano ยท KVD Beauty ยท Pixi Beauty ยท REFY ยท rms beauty ยท Smashbox Cosmetics ยท Tower 28 Beauty ยท Victoria Beckham Beauty ยท NYX ยท Ilia ยท Tarte ยท Natasha Denona ยท LYS Beauty ยท ONE/SIZE ยท MAC Cosmetics ยท Bobbi Brown ยท Avon ยท Mary Kay ยท Chanel Beauty ยท Max Factor ยท SHEGLAM ยท ICONIC London ยท NUDESTIX ยท FLOWER Beauty ยท stila cosmetics ยท Wander Beauty ยท MCoBeauty ยท Trinny London ยท Seint ยท Younique ยท Luminess ยท Grande Cosmetics ยท L.A. Girl Cosmetics ยท Alleyoop ยท Subtl Beauty ยท Winky Lux ยท r.e.m. beauty ยท JLo Beauty ยท Pat McGrath ยท Lawless ยท Kulfi ยท Milani ยท Danessa Myricks ยท Jones Road ยท Tower 28 ยท TirTir ยท Peripera ยท 3CE ยท Beauty Pie ยท The Lip Bar ยท Perfect365 ยท Luvly ยท Nykaa ยท Prime Prometics ยท HoneyNoir ยท Floryse ยท Sugar Cosmetics
Meta Ad Library, read October 5, 2026. Library and active counts are Metaโs own. 129 of these makeup brands have enough creative on file for a page of their own.
video leads at 55 percent of the 4,159 creatives read here, with carousel at 31 percent and static at 14. Shop now carries 75 percent of the calls to action.
The median creative here ran 23 days and the longest was still up at 434. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Makeup video ads ยท Makeup static ads ยท Makeup carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Realize Sonhos, Seja ConsultoraNatura ยท running 434 days
M504 Large Pointed Blender Eyeshadow BrushMorphe ยท ran 431 days
Glow from head to toe โจ Meet the MCoBeauty Ultimate Multi-Use Luxury Shimmer Beauty Oil - your triple-threatโฆMCoBeauty ยท running 389 days
For Mature Eyelashes!Prime Prometics ยท running 372 days
Download now & start glowing โจPerfect365 ยท running 355 days
โจ Shine That Slays โ All Day.Floryse ยท running 330 days
3 percent of these ads open with a question, 15 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+205,922 more makeup ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyerโs routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 9 percent of the makeup ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median makeup ad here stayed up 23 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When makeup brands start their Black Friday ads, how deep they cut, and which are already live for this year: Makeup Black Friday ad examples.
This page shows 4,159 creatives. Meta lists 205,934 for these advertisers, and 43,955 are running right now. Sprites' proprietary marketing agent reads every makeup ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.