1,688 video ads from 122 makeup brands in the Meta Ad Library, 1,285 running now.
These are the video ads makeup brands bought through Meta, the ads people see on Facebook and Instagram: 1,688 creatives from 122 advertisers, read from the Meta Ad Library on October 5, 2026, 1,285 of them still running. The median one ran 21 days and the longest 434.
Makeup is the category where the creator is the creative, and the brand accounts that still make their own ads are competing against their own customers doing it better for free.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+1,676 more makeup video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Realize Sonhos, Seja ConsultoraNatura ยท running 434 days
Brushes Are Back in StockMorphe ยท ran 429 days
Download now & start glowing โจPerfect365 ยท running 355 days
Venda e Inspire. 100% OnlineAvon ยท running 308 days
Foundation Youโve Sought, Made Real.Prime Prometics ยท running 293 days
Sign up for texts to entertarte cosmetics ยท running 272 days
Shop now is the button on 71 percent of them, Learn more on 15, See details on 5.
4 percent open with a question, 11 percent put a number in the first line, and 3 percent lead with an emoji.