Maybelline has 2,087 ads in the Meta Ad Library, and 630 were running when we read it on October 5, 2026. Below is a page of creative from Maybelline’s 2026 advertising campaigns, the formats it uses, and how long the ads stay up.
The creative read here is 89 percent video, 11 percent carousel. 33 of the 37 ads read here are video: Maybelline’s commercials as they run in the feed. The median ad ran 24 days and the longest was still up at 60. 30 percent of everything Maybelline has published on Meta is still delivering, which is a brand retiring most of what it makes and scaling the survivors.
Every creative, with its copy, format and run length