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  1. Home/
  2. Ad libraries/
  3. Black Friday ad examples/
  4. Makeup ads

Black Friday Cyber Monday 2026 · updated September 22, 2026

Black Friday makeup ads (2026)

In 2025, the median makeup brand put its first Black Friday ad live 8 days before Black Friday, and the deepest discount it named was 40% off. Black Friday 2026 is Nov 27, 2026. Below: the ads themselves, when they started, and what they offered.

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Black Friday 2025 ads
75
Brands
44
Live for 2026
0
Median first ad
8d before

When do brands start Black Friday ads?

The median brand’s first Black Friday ad went live 8 days before Black Friday 2025. Counting each brand once, by its earliest ad:

First Black Friday adBrandsShare
More than 6 weeks before1
2%
4 to 6 weeks before4
9%
2 to 4 weeks before11
25%
1 to 2 weeks before8
18%
The final week13
30%
Black Friday to Cyber Monday6
14%
After Cyber Monday1
2%

How deep are Black Friday discounts?

66% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 40% off.

  • Under 20% off
    0%
  • 20–29% off
    17%
  • 30–39% off
    28%
  • 40–49% off
    17%
  • 50–59% off
    28%
  • 60% off or more
    10%

Offer mechanics, share of ads

  • Sitewide sale31%
  • Bundles and sets25%
  • Early access12%
  • Deadline or countdown7%
  • Gift with purchase7%
  • Free shipping5%
  • Buy one, get one4%

The longest-running Black Friday 2025 ads

video led at 51% of Black Friday creative, and "Shop now" carried 89% of the calls to action. The median ad ran 13 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.

Every creative, with its copy, format and run length

Black Friday 2025, brand by brand

When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.

BrandFirst Black Friday adDeepest discountAds
ColourPopNov 25, 2025 (3d before)50% off3
tarte cosmeticsOct 15, 2025 (44d before)40% off2
IL MAKIAGENov 1, 2025 (27d before)—2
Trinny LondonNov 28, 202540% off1
Kaleidos MakeupNov 20, 2025 (8d before)20% off5
Flower Knows CosmeticsNov 27, 2025 (1d before)—1
City BeautyNov 13, 2025 (15d before)—1
MoxieLashNov 22, 2025 (6d before)70% off1
Prime PrometicsOct 21, 2025 (38d before)30% off13
SmoocheNov 30, 202580% off1

Black Friday ads by platform

  • Black Friday Facebook ads

    4,182 Black Friday ads on Facebook and Instagram.

  • Black Friday LinkedIn ads

    658 Black Friday ads on LinkedIn.

  • Black Friday on ChatGPT ads

    2026 is the first Black Friday with ads inside ChatGPT. See what they look like in the ChatGPT ads library.

  • Every Black Friday ad example

    All platforms and industries in one place.

Black Friday advertising questions

When is Black Friday 2026?
Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.
When do brands start running Black Friday ads?
For makeup brands in 2025, the median brand put its first Black Friday ad live 8 days before Black Friday. 48% started in the final two weeks, and 11% started more than four weeks out.
How big are Black Friday discounts in ads?
Among makeup brands whose Black Friday ads named a percentage, the median deepest discount was 40% off. 66% of brands put a percentage in the ad at all.
What ad format do brands use for Black Friday?
Video ads made up 51% of the Black Friday ads here, ahead of carousel at 32%.
How long do Black Friday ads run?
The median Black Friday ad that has ended ran 13 days. Most are built for one short window and switched off after Cyber Monday.
Can I run Black Friday ads on ChatGPT?
Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Build your Black Friday ads from what worked

This page is one read. Sprites watches the library for the brands you follow across Meta, Google and LinkedIn, shows every creative with its run dates, and proposes the changes worth making in your own account once you approve them.

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