best black friday phone deals to expect 2026
AT&T MobilityAd
View Our iPhone 17 Pro Deals
Order Now at AT&T
What changed
- Published: formats, targeting, budgets and a Black Friday plan, with real ChatGPT ads shown beside Black Friday questions.
Is 2026 the first Black Friday with ChatGPT ads?
Yes. OpenAI started serving ads in ChatGPT in the US on February 9, 2026, so Black Friday on November 27, 2026 and Cyber Monday on November 30 are the first ones with a paid placement inside ChatGPT answers.
- First ChatGPT ads served in the US
- Feb 9, 2026
- OpenAI
- Countries where ChatGPT shows ads
- 40+
- OpenAI, Aug 31, 2026
- Minimum daily budget in the US
- $25
- OpenAI help center
- Starting CPC bid OpenAI recommends
- $3 to $5
- OpenAI help center
Ads show only to logged-in adults on the Free and Go plans. Every paid plan above Go is ad-free, and ads never appear in Temporary Chats. By August 31, 2026 they served in more than 40 countries, including the US, Canada, the UK, Australia, 31 European countries and India. For a Black Friday campaign that means the audience is the Free and Go user base in the countries you pick, not every ChatGPT user.
The placement is small and separate from the answer: a card labeled Sponsored, after ChatGPT finishes responding, with the advertiser name, favicon, a title, a line of copy, a square image and a link. The full picture of how the product works is in the ChatGPT ads guide.
What do ChatGPT ads look like next to a Black Friday question?
The same cards as any other month. People already ask ChatGPT whether to buy now or wait for Black Friday, and ads are served under those answers today, chosen by topic rather than by a Black Friday keyword.
best deal on litter-robot 4 right now or should i wait for black friday
BISSELLAd
Deep Clean Anywhere
Portable power for sofas and stairs.
Black Friday or holiday deals on mobile dog spa grooming packages
PetStore.DirectAd
Dog Clippers Blades Shears
New arrivals top deals and grooming essentials for pros.
None of these cards mention Black Friday. They matched the product in the question, not the occasion. That is the opening for this season: a card whose title names the Black Friday offer answers the question the reader actually asked.
Prompt not recorded
Spot & TangoAd
UnKibble: Affordable Fresh Dog Food
Start with 50% off- real food, free shipping, skip or cancel anytime. Make the switch.
What should I do for my parents' 40th anniversary?
QuinceSponsoredShop Quince Anniversary Gifts
Save 50-75% vs. Top Brands. Free Shipping & Free Returns.
How much are Nikes?
MercariSponsoredNike Sneaker Deals
Save up to 70% on Nike sneakers
Recommend a good laptop under $1000.
LenovoSponsoredLaptop deals you want
Save on the specs you need
How to cook salmon.
JCPenneySponsoredKitchen Deals You'll Love
Everything you need to cook, serve, and save.
Prompt not recorded
AmazonSponsored
Prime Tech Deals
Top gadgets and gaming gear on Prime.
Retailers already put the discount in the card: "Start with 50% off", "Save 50-75% vs. Top Brands", "Save up to 70%". Hundreds more are in the ChatGPT ads library, searchable by advertiser and format.
Which ChatGPT ad formats work for Black Friday?
Two creative types exist: the chat card and the product feed ad. Standard campaigns run the chat card; Product feed campaigns build single product ads and carousels from your catalog, which is the natural fit for a retailer with a sale on many items.
| Format | What it shows | Black Friday use |
|---|---|---|
| Chat card | Title up to 50 characters, copy up to 100, one square image, a link | One offer, stated in the title: the sitewide discount or the hero product |
| Product feed ad | One product from your feed: image, name, price, rating, retailer | Sale prices on individual products, picked by OpenAI for the conversation |
| Product feed carousel | Several products from one feed in a "Shop · Sponsored" strip | A category sale, such as a gift guide or a department at a discount |
Feed items expire after 14 days, so a catalog uploaded in early November has expired by Black Friday. Refresh it in the week of the sale, carrying the prices you want shown on the weekend itself; feeds can come from a file, a hosted URL or SFTP. The setup is covered step by step in the ChatGPT Ads Manager walkthrough.
How do you target Black Friday shoppers in ChatGPT?
With context hints, not keywords. You describe the conversations your ad belongs in at the ad-group level, and OpenAI matches ads to the topic of the chat. Layer country, US state, DMA or ZIP targeting on top; there is no demographic, interest or dayparting targeting.
Write hints for the buying conversation, not the holiday. The questions above were about a phone, a litter box and dog grooming, with Black Friday as the timing. Good hints read the same way:
- Comparing robot vacuums and asking whether to buy now or wait for Black Friday
- Looking for the best Black Friday deals on running shoes for beginners
- Choosing a gift for a partner who likes skincare, with a budget under $100
- Asking when Cyber Monday deals on laptops start and what discounts to expect
Context hints do not guarantee placement. Custom audiences of your own customers can raise or lower bids with a multiplier from 0.1x to 10x; including an audience needs at least 25,000 matched users, while excluding one has no minimum, which makes it useful for keeping a new-customer offer away from existing buyers.
How much should you budget for Black Friday ChatGPT ads?
The US minimum is $25 a day, with no account-level minimum. OpenAI recommends a $3 to $5 starting CPC bid, and click rates sit near 1% against 6.64% on Google Search, so treat ChatGPT as a test alongside search, at 5 to 10% of the search budget.
At a $3 to $5 CPC, $25 a day buys roughly five to eight clicks. Delivery can spend up to twice the daily budget on a single day and seven times it in a week, which helps on Black Friday itself, but the choice between a daily and a campaign-total budget is locked once the campaign exists. Pick a campaign-total budget if you want the spend to follow demand across the weekend.
Bidding is either Maximize results, where OpenAI sets bids toward your objective within budget, or a manual maximum CPC or CPM. Costs, formats and what practitioners report are covered in the ChatGPT ads guide.
A Black Friday plan for ChatGPT ads
Set up the account and tracking in October, launch a small always-on campaign in early November to learn what converts, then run dated Black Friday and Cyber Monday campaigns with the offer in the title. Nothing in Ads Manager schedules by hour, so dates and budgets are the only timing controls.
- Open the account at ads.openai.com, finish Persona verification and billing, and install the OpenAI pixel or the Conversions API. Campaigns will not deliver until every setup step is complete, and every landing page must allow
OAI-AdsBotin robots.txt or the ad is rejected at review. - Run a small Standard campaign on your best sellers. Conversions report 24 to 48 hours late and reporting lags delivery by up to seven hours, so this is the only window to learn which context hints and titles convert before the weekend.
- Launch a separate Black Friday campaign with start and end dates around November 27. The objective (Views, Clicks or Conversions) is locked after creation, so decide it before you build. Turn off Text customization in Advanced settings if the offer wording must be exact: it is on by default and lets AI rewrite headlines and descriptions without review.
- Swap to a Cyber Monday campaign for November 30 rather than editing the Black Friday one, so each offer has its own reporting. Build it before the weekend so its ads have passed review by the time they are needed.
- Read results at the ad group level against your Google and Meta numbers. Click attribution defaults to 30 days and view-through to one day, and there is no prompt-level reporting, so compare cost per conversion rather than guessing which question drove the sale.
More on Black Friday ads and ChatGPT ads
Black Friday ad examplesReal Black Friday ads with start dates and offers, by platform and industry.
ChatGPT ads guideFormats, targeting, costs, measurement and policies, kept up to date.
ChatGPT Ads Manager walkthroughAccount, billing, campaign, context hints, ads and pixel, a screenshot per step.
ChatGPT ads libraryReal ads documented inside ChatGPT, with advertiser, copy and format.
ChatGPT ads guideFormats, targeting, costs, measurement and policies, kept up to date.ChatGPT Ads Manager walkthroughAccount, billing, campaign, context hints, ads and pixel, a screenshot per step.ChatGPT ads libraryReal ads documented inside ChatGPT, with advertiser, copy and format.Every ads library on Sprites
Search any advertiser by name, or open the library for the platform you are buying on.
82 advertisers in this library
Google ads librarySearch headlines, Display, YouTube and Shopping, by advertiser.LinkedIn ads libraryB2B creative: single image, video, carousel, document and message ads.Meta ads libraryLive Facebook and Instagram creative, ranked by what is still running.Reddit ads libraryPromoted posts as they ran, with the handle, the headline and the CTA.Pinterest ads libraryPromoted Pins at their designed ratio, with the destination each hit.Snapchat ads libraryVertical top-snap creative, playable, plus Snap’s political library.Amazon ads librarySponsored Brands creative captured live from Amazon search results.TikTok ads libraryTop-performing in-feed video, playable, with the objective behind each.Quora ads libraryPromoted Answers, image and text ads from a question-targeted feed.Microsoft ads libraryBing search text ads and Audience Network creative, by advertiser.Apple Search Ads ads libraryApp Store search ads: the icon, the assets and the app they promoted.ChatGPT ads librarySponsored cards documented inside ChatGPT, with the prompt where recorded.AppLovin ads libraryPlayable and mobile-app creative running through the AppLovin network.Perplexity adsWhy you cannot buy a Perplexity ad, and what its sponsored questions looked like.
Frequently asked questions
Can you run Black Friday ads on ChatGPT?
Yes. 2026 is the first Black Friday with ads inside ChatGPT. You buy them in OpenAI Ads Manager at ads.openai.com from $25 a day in the US, and they show as sponsored cards below an answer to logged-in adults on the Free and Go plans.
When are Black Friday and Cyber Monday 2026?
Black Friday 2026 is November 27 and Cyber Monday is November 30. Set up a ChatGPT ads account and its tracking in October, since campaigns do not deliver until verification, billing and review are complete.
Can you target the keyword "Black Friday" in ChatGPT ads?
No. ChatGPT ads have no keywords. You write context hints, free-text descriptions of the conversations your ad belongs in, such as someone comparing laptops and asking whether to wait for Black Friday. Location targeting goes down to US state, DMA and ZIP.
Can you schedule ChatGPT ads for Black Friday weekend only?
Yes, with campaign start and end dates. There is no dayparting, so you cannot run ads only at certain hours, and there are no frequency caps. Build separate dated campaigns for Black Friday and Cyber Monday.
Can ChatGPT ads show sale prices?
Product feed ads show the price from your catalog, so the feed must carry the sale price. Feed items expire after 14 days, so refresh the feed in the week of the sale with Black Friday prices. Chat cards carry the offer only in the title and copy.
How much do Black Friday ChatGPT ads cost?
The minimum is $25 a day in the US, 15 in EUR or GBP. OpenAI recommends starting CPC bids at $3 to $5, and delivery can reach twice the daily budget on a single day. Click rates are near 1%, so test at 5 to 10% of your search budget.
Plan Black Friday across ChatGPT, Google and Meta
Sprites drafts the context hints, titles and copy from your site, launches the campaigns, and reads the results next to your Google and Meta numbers. Every change waits for your approval.