9 oral care brands have 3,104 ads in the Meta Ad Library between them, and 1,522 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Toothpaste is a habit nobody chooses twice a year, so the brands fight over the one moment a shopper switches - sensitivity, whitening, a dentist recommendation - and almost never over taste.
Advertisers
9
Ads listed by Meta
3,104
Running now
1,522
Creatives read
263
Which oral care brands run the most ads?
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 9 of these oral care brands have enough creative on file for a page of their own.
What formats do toothpaste and oral care ads use?
video leads at 62 percent of the 263 creatives read here, with carousel at 20 percent and static at 18. Shop now carries 92 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 112. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
Toothpaste and oral care ad examples
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Toothpaste and oral care offer ads
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Toothpaste and oral care educational ads
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Toothpaste and oral care launch and new product ads
Announcements, drops and restocks.
Every creative, with its copy, format and run length
See the other 2,841 ads
This page shows 263 creatives. Meta lists 3,104 for these advertisers, and 1,522 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.