9 hotel brands have 37,056 ads in the Meta Ad Library between them, and 13,511 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Hotels compete with the booking sites that send them guests, so the chains spend on loyalty points and member rates, the one thing a third party cannot resell.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Airbnb · Trivago · Hyatt · Vrbo · Best Western · Sandals · Marriott · IHG · Hilton
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 9 of these hotel brands have enough creative on file for a page of their own.
carousel leads at 53 percent of the 270 creatives read here, with video at 34 percent and static at 14. Learn more carries 45 percent of the calls to action.
The median creative here ran 56 days and the longest was still up at 795. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length