8 toilet paper brands have 6,568 ads in the Meta Ad Library between them, and 1,356 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Softness proven with a squeeze, plus a gag about the last roll, are the only two ideas this aisle films.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Cottonelle | — | — | 30 |
| Angel Soft | — | — | 30 |
| Seventh Generation | 454 | 0 | 30 |
Brand pages: Cottonelle · Angel Soft · Seventh Generation · Who Gives A Crap · Reel · Peach · Grove Collaborative · Reel Paper
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 8 of these toilet paper brands have enough creative on file for a page of their own.
video leads at 69 percent of the 206 creatives read here, with carousel at 16 percent and static at 15. Shop now carries 42 percent of the calls to action.
The median creative here ran 9 days and the longest was still up at 314. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length