12,164 ads from 20 energy suppliers in the Meta Ad Library, 3,129 running now.
20 energy suppliers have 12,164 ads in the Meta Ad Library between them, and 3,129 of those were running when we read it on October 24, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Every supplier sells the same electrons at a capped price, so energy ads compete on a tariff name, an app screen and a mascot, and the bill itself almost never appears.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| British Gas | 1,498 | 86 | 38 |
| Octopus Energy | 1,251 | 214 | 28 |
| EDF | 1,428 | 277 | 34 |
Brand pages: British Gas · Octopus Energy · EDF · E.ON Next · OVO Energy · Scottish Power · Utility Warehouse · AGL · Origin Energy · Alinta Energy · Red Energy · EnergyAustralia · Momentum Energy · Powershop · GloBird Energy · Lumo Energy · TXU Energy · Reliant Energy · Constellation · Direct Energy
Meta Ad Library, read October 24, 2026. Library and active counts are Meta’s own. 20 of these energy suppliers have enough creative on file for a page of their own.
carousel leads at 41 percent of the 583 creatives read here, with video at 34 percent and static at 25. Learn more carries 39 percent of the calls to action.
The median creative here ran 38 days and the longest was still up at 385. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
EDF Pod Drive offer from £40/monthEDF · running 385 days
You asked, we delivered.E.ON Next · ran 362 days
Get more from EV chargingScottish Power · running 241 days
Is your solar reaching its full potential?Origin Energy · running 196 days
Compare Powershop Energy PlansPowershop · running 185 days
Ultimate Season PassTXU Energy · running 139 days
2 percent of these ads open with a question, 17 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+12,152 more energy ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
Carousel ads lead among energy suppliers. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 15 percent of the energy ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median energy ad here stayed up 38 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 583 creatives. Meta lists 12,164 for these advertisers, and 3,129 are running right now. Sprites' proprietary marketing agent reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.