35 candy brands have 6,128 ads in the Meta Ad Library between them, and 1,728 of those were running when we read it on October 2, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Candy is an impulse buy at the checkout, so the brands keep their characters and their seasons in front of people all year and let Halloween, Valentine’s and Easter do the selling.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: M&M's · Airheads · Reese's · Feastables · Hershey's · SOUR PATCH KIDS · Jolly Rancher · Ghirardelli Chocolate Company · Tootsie Roll · Butterfinger · SmartSweets · Kinder Bueno · Baby Ruth · Swedish Fish · Trolli · See's Candies · Russell Stover · Jelly Belly · Mike and Ike · Werther's Original · Ring Pop · Sour Punch · Arcor · KitKat · Nutella · Ferrero Rocher · Godiva · Ricola · Mentos · Orbit Gum · Pop Rocks · Trident · Toblerone · Tic Tac
Meta Ad Library, read October 2, 2026. Library and active counts are Meta’s own. 34 of these candy brands have enough creative on file for a page of their own.
video leads at 67 percent of the 681 creatives read here, with carousel at 17 percent and static at 16. Shop now carries 65 percent of the calls to action.
The median creative here ran 16 days and the longest was still up at 334. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length