21,460 ads from 12 fat burner brands in the Meta Ad Library, 8,793 running now.
12 fat burner brands have 21,460 ads in the Meta Ad Library between them, and 8,793 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Fat burner ads speak to busy people who want to lose weight without changing their day, so they promise results while working or sleeping, claim a top rating, and push buy-more-get-one-free bundles with a discount code.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Tradesman Nutrition | 4,103 | 3,491 | 6 |
| Huge Supplements | 68 | 59 | 6 |
| SKALD Nutrition | 16 | 16 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 58 percent of the 72 creatives read here, with static at 26 percent and carousel at 15. Shop now carries 83 percent of the calls to action.
The median creative here ran 48 days and the longest was still up at 485. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Save 15% with code BURNMB Minibeast · running 485 days
🎯 Finally Slim & Pain-Free – WITHOUT Exercise?Norbbshop · running 290 days
#1 Rated Fat Burner in 2026SKALD Nutrition · running 165 days
Exterminate | Night Time Fat BurnerHuge Supplements · running 128 days
Tempo - Fat BurnerAstroFlav · running 112 days
Shred On The Job-SiteTradesman Nutrition · running 106 days
11 percent of these ads open with a question, 28 percent put a number in the first line, and 4 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+21,448 more fat burner ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 8 percent of the fat burner ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median fat burner ad here stayed up 48 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 21,460 for these advertisers, and 8,793 are running right now. Sprites' proprietary marketing agent reads every fat burner ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.