23,902 ads from 12 gut health brands in the Meta Ad Library, 13,924 running now.
12 gut health brands have 23,902 ads in the Meta Ad Library between them, and 13,924 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Gut health buyers want a named complaint fixed, so the ads that work open with relief, hint at a hidden truth behind bloating or hormonal weight, and borrow trust from clinical studies and a place on a big retailer's shelf.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Soothe Naturals | 983 | 983 | 6 |
| Alicia Darling | 874 | 874 | 6 |
| Florastor | 249 | 248 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 44 percent of the 72 creatives read here, with static at 33 percent and carousel at 22. Shop now carries 85 percent of the calls to action.
The median creative here ran 62 days and the longest was still up at 855. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
100% Natural ReliefSoothe Naturals · running 855 days
The truth about hormonal weightAlicia Darling · running 265 days
Strengthens Gut HealthFlorastor · running 212 days
Silver Fern™ Brand - Clinically Studied Gut Health SupplementsSilver Fern Brand · running 169 days
Get Daily Digestive SupportChewy · running 143 days
Natural Relief in WeeksAmerican Health Support Community · running 106 days
0 percent of these ads open with a question, 36 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+23,890 more gut health ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 8 percent of the gut health ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median gut health ad here stayed up 62 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 72 creatives. Meta lists 23,902 for these advertisers, and 13,924 are running right now. Sprites' proprietary marketing agent reads every gut health ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.