5,124 ads from 12 cupcake shops in the Meta Ad Library, 1,746 running now.
12 cupcake shops have 5,124 ads in the Meta Ad Library between them, and 1,746 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Cupcake shops sell small indulgence and gifting, so the ads worth running show a finished box people would share, name the town, and keep the offer to a treat or custom order rather than the steep markdown banners creeping in from unrelated stores.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Cupcake Polish | 39 | 39 | 6 |
| Bakeverly | 119 | 20 | 6 |
| Smallcakes Aurora: Cupcakes, Cakes, Ice Cream and Desserts | 3 | 3 | 3 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 35 percent of the 65 creatives read here, with static at 34 percent and carousel at 31. Shop now carries 53 percent of the calls to action.
The median creative here ran 29 days and the longest was still up at 2445. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
6 New ShadesCupcake Polish · running 792 days
Request Custom QuoteSimply Cakes And Cupcakes · running 364 days
75% OFF • JUST $19.99 • WAS $80 TODAYBakeverly · running 248 days
Cupcakes Worth Sharing 🧁Cupcake Bazaar · running 160 days
Fresh Cupcakes Daily 🧁SmallCakes Springfield, IL · running 148 days
Book a Free 15 Min DemoPer Diem · running 115 days
3 percent of these ads open with a question, 22 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+5,112 more cupcake ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
People do not book a service, they book a job: one room, one driveway, one visit. The ads that fill a calendar name that job and put an offer beside it, a price, a free quote, or a slot this week. 22 percent of the cupcake ads here lead with a price in the ad.
The result is the creative. A before-and-after, the finished job, or a short clip of the work being done stops the scroll faster than a logo or a team photo. In this category video ads lead.
Set a radius around the towns you work in and let Meta find the homeowners inside it. Name the town in the copy: a local name in the first line tells the reader this ad is for them.
"Shop now" is the most used button on these ads. Use a call button, an instant form or a booking link, and answer every lead within minutes. The shop that calls back first gets the job.
The median cupcake ad here stayed up 29 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 65 creatives. Meta lists 5,124 for these advertisers, and 1,746 are running right now. Sprites' proprietary marketing agent reads every cupcake ad running now, writes ads for your business in the styles that work, and launches them on Facebook, Instagram and Google once you approve.