2,051 ads from 12 model kit brands in the Meta Ad Library, 495 running now.
12 model kit brands have 2,051 ads in the Meta Ad Library between them, and 495 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Model kit ads that sell mark down a classic car body or a character figure and bundle extra kits into the deal, because builders buy the next project when the price drops and the box already looks like a shelf piece.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Auto World Store | 73 | 73 | 6 |
| Model Expo - Model Shipways | 92 | 92 | 6 |
| Blokees US Store | 24 | 24 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
carousel leads at 51 percent of the 65 creatives read here, with static at 31 percent and video at 18. Shop now carries 66 percent of the calls to action.
The median creative here ran 22 days and the longest was still up at 428. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
🎁 The Perfect Gift for DIY Fans!Mostarle · running 428 days
Revell 1932 Ford 5-Window Coupe 1:25 Scale Model KitAuto World Store · running 367 days
CISON Flathead V8 Engine Small Block 1/6 Scale Model Kits Water-Cooled 4 Stroke 44cc Gas EngineStirlingkit · running 262 days
Tamiya - 1/35 M4A3 Sherman 75mm Plastic Model, Other, Plastic Models, Armor/Military 1/35, TAM35250Tower Hobbies · running 237 days
BANDAI Star Wars The Boba Fett 1/12 scale model kit Plastic Model JAPAN OFFICIALToysonejapan · running 237 days
BK 6433 1:64 Scale Slot Car HO Police Station Building KitInnovative Hobby Supply - IHS · running 198 days
2 percent of these ads open with a question, 57 percent put a number in the first line, and 3 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+2,039 more model kit ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 11 percent of the model kit ads here lead with a price in the ad.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median model kit ad here stayed up 22 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 65 creatives. Meta lists 2,051 for these advertisers, and 495 are running right now. Sprites' proprietary marketing agent reads every model kit ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.