500 ads from 12 in-home care agencies in the Meta Ad Library, 494 running now.
12 in-home care agencies have 500 ads in the Meta Ad Library between them, and 494 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
In-home care sells independence and affordability, so the ads that work lead with funding a family may not know exists, a short checklist to see if they qualify, and proof like local awards won several years running.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| SLB In-Home Care | 4 | 4 | 4 |
| SYNERGY HomeCare | 52 | 51 | 6 |
| With a Little Help | 6 | 3 | 3 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
Single image leads at 47 percent of the 53 creatives read here, with video at 28 percent and carousel at 25. Learn more carries 60 percent of the calls to action.
The median creative here ran 105 days and the longest was still up at 881. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Non Medical CaregiverPolish Care Services · running 881 days
ComForCare Home Care: Exceptional In-Home Care Now Serving in Coquitlam and Tri-Cities Community!Comforcare Home Care · running 709 days
Belinda Skelton Trusts 4 Seasons Home Care4 Seasons Home Care · running 684 days
We're Hiring - Join Our Team!Loved Ones · running 519 days
Free ConsultationAmada Senior Care · running 437 days
Three Years Running: Best in the Pacific Northwest for In-Home CareWith a Little Help · running 323 days
0 percent of these ads open with a question, 23 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+488 more in-home care ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 6 percent of the in-home care ads here lead with a price in the ad.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median in-home care ad here stayed up 105 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 53 creatives. Meta lists 500 for these advertisers, and 494 are running right now. Sprites' proprietary marketing agent reads every in-home care ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.