500 ads from 8 route planning software companies in the Meta Ad Library, 282 running now.
8 route planning software companies have 500 ads in the Meta Ad Library between them, and 282 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Route planning is bought by operators running trucks and vans in a specific trade, so the ads that work name that trade, laundry, pest control, oilfield, frame the software as saved fuel and profit, and make a demo the next step.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| ColdTrack | 2 | 1 | 1 |
| FieldRoutes, A ServiceTitan Product | 58 | 58 | 6 |
| PakEnergy | 7 | 7 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
Single image leads at 49 percent of the 39 creatives read here, with video at 41 percent and carousel at 10. Learn more carries 23 percent of the calls to action.
The median creative here ran 21 days and the longest was still up at 265. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Perishable eCommerce fulfillment, logistics and softwareColdTrack · running 265 days
The Pickup & Delivery Platform Built for Laundry OperatorsTry Cents · running 117 days
You’re not choosing software. You’re choosing profitFieldRoutes, A ServiceTitan Product · running 107 days
Full Visibility Into Wellsite & Production DataPakEnergy · running 71 days
Learn MoreRouteware · running 70 days
Run Your Business Like a Pro.LawnPro Lawn Care Business Software · running 21 days
0 percent of these ads open with a question, 11 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+488 more route planning ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
An ad that names the reader's trade or role ("for HVAC shops", "for agency owners") beats one written for everyone. The route planning software companies here split their ads by vertical.
Lead with the result the buyer wants, hours saved, jobs booked, revenue recovered, and use the product screenshot as the proof, not the headline.
A demo, a free trial or a pricing guide. "Learn more" is the most used button here.
Most buyers visit more than once. Retarget site visitors and video viewers with customer proof and a case study, and use lead forms for the people who will not leave Facebook.
The median route planning ad here stayed up 21 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 39 creatives. Meta lists 500 for these advertisers, and 282 are running right now. Sprites' proprietary marketing agent reads every route planning ad running now, writes ads for your product in the styles that win, and runs them on Meta, LinkedIn and Google once you approve.