12 climbing gear brands have 19,689 ads in the Meta Ad Library between them, and 5,233 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Hands, holds, and metal are the trust signals, and climbing ads that sell gear treat a sunset lifestyle shot as the picture that explains less.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Black Diamond | 1,183 | 223 | 33 |
| Petzl | 103 | 13 | 33 |
| La Sportiva | 761 | 98 | 34 |
Brand pages: Black Diamond · Petzl · La Sportiva · Scarpa · Patagonia · REI · Arc'teryx · The North Face · Mammut · Outdoor Research · Prana · Evolv
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 12 of these climbing gear brands have enough creative on file for a page of their own.
carousel leads at 61 percent of the 393 creatives read here, with video at 23 percent and static at 16. Shop now carries 65 percent of the calls to action.
The median creative here ran 30 days and the longest was still up at 393. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length