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  1. Home/
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  5. Ad 210966258174621

REI ad: make outside feel close

Updated as of November 11, 2026

Advertiser
REI
Format
Video ad on Facebook and Instagram
Status
Ended October 9, 2023
First shown
July 12, 2023
Run
89 days
Button
Learn more
Landing page
rei.com
Meta Ad Library ID
210966258174621
Source
Meta Ad Library, read October 8, 2026

What the ad says

“Time outside is a necessity”
“REI Co-op is on a mission to get everyone in America, regardless of where they live, Outside in 5 minutes or less.”

Why it works

The headline frames outdoor access as a necessity, and the copy gives REI’s mission a concrete proximity goal. Learn more fits an ad asking viewers to understand and support that mission.

Copy this: Make a broad mission tangible through a specific change people can imagine.

Where this ad is featured

  • Camping video ads
  • All REI ads

More REI ads

  • REI ad: one pair for outdoor pursuitsCarousel ad · active
  • REI ad: go lighter to do moreVideo ad
  • REI ad: protect the places campers useImage ad

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