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  1. Home/
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  4. REI ads/
  5. Ad 2438787849844711

REI ad: protect the places campers use

Updated as of November 11, 2026

REI image ad: Add your name to help protect our public lands.
Advertiser
REI
Format
Image ad on Facebook and Instagram
Status
Ended September 30, 2024
First shown
March 28, 2024
Run
186 days
Button
No button
Landing page
rei.com
Meta Ad Library ID
2438787849844711
Source
Meta Ad Library, read October 8, 2026

What the ad says

“Add your name to help protect our public lands.”
“Will you take a minute to read this important update? Across the country, Tribal Nations are calling for the protection of their ancestral lands and waters. We can all benefit from these efforts to steward sites of cultural significance, precious ecosystems, and unmatched outdoor recreation opportunities that can support our well-being and boost rural economies. That’s why REI Co-op is telling P”

Why it works

The ad asks readers to add their names for public lands protection, then explains why ancestral lands, ecosystems and recreation matter together. Its call to action makes the brand’s outdoor purpose concrete.

Copy this: Connect a shared outdoor value to the specific action you want readers to take.

Where this ad is featured

  • Camping static ads
  • All REI ads

More REI ads

  • REI ad: one pair for outdoor pursuitsCarousel ad · active
  • REI ad: go lighter to do moreVideo ad
  • REI ad: make outside feel closeVideo ad

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