54 toy brands have 39,286 ads in the Meta Ad Library between them, and 11,393 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Toys make most of their year in eight weeks, and the libraries read as a long quiet followed by everything at once.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Lovevery · LEGO · KiwiCo · Barbie · Melissa & Doug · Fisher-Price · Little Tikes · American Girl · Build-A-Bear Workshop · Hot Wheels · Nerf · Play-Doh · Squishmallows · Radio Flyer · Step2 · Yoto · tonies · VTech Toys USA · Learning Resources · Educational Insights · Fat Brain Toys · Carter's · The Children's Place · Little Sleepies · Hanna Andersson · PatPat · Crayola · Posh Peanut · Janie and Jack · Funko · Caden Lane · Kyte Baby · Nugget · Graco · Nuna · L.O.L. Surprise · UPPAbaby · Mockingbird · Monster High · Spin Master · BabyBjörn · Ergobaby · LeapFrog USA · Burt's Bees Baby · Tea Collection · Ms. Rachel · Cocomelon · Osmo · Jellycat · Marvel · Bratz · Star Wars · Pokémon · Magic The Gathering
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 54 of these toy brands have enough creative on file for a page of their own.
video leads at 48 percent of the 1,946 creatives read here, with carousel at 36 percent and static at 16. Shop now carries 72 percent of the calls to action.
The median creative here ran 24 days and the longest was still up at 416. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
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