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  1. Home/
  2. Ad libraries/
  3. Toys ads

Toys ads

46 toy brands have 34,873 ads in the Meta Ad Library between them, and 11,024 of those were running when we read it on September 21, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Toys make most of their year in eight weeks, and the libraries read as a long quiet followed by everything at once.

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Advertisers
46
Ads listed by Meta
34,873
Running now
11,024
Shown on this page
1,289

Which toy brands run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

BrandAds in libraryRunning nowShown here
Lovevery32932430
LEGO10,4043,07630
KiwiCo30219130
Barbie1,6366530
Melissa & Doug44543230
Fisher-Price1,43120830
Little Tikes2721430
American Girl1399130
Build-A-Bear Workshop3,36038030
Hot Wheels2,1071,03130
Nerf807
Play-Doh3787330
Squishmallows44318230
Radio Flyer242424
Step2696930
Yoto92720830
tonies1,15113430
VTech Toys USA292929
Learning Resources151415
Educational Insights141014
Fat Brain Toys212121
Carter's27827822
The Children's Place25424430
Little Sleepies59559530
Hanna Andersson34634530
PatPat1,44221830
Crayola340430
Posh Peanut33929430
Janie and Jack41614729
Funko41241129
Caden Lane30530530
Kyte Baby21915230
Nugget17317330
Graco865230
Nuna3,4057430
L.O.L. Surprise2981930
UPPAbaby626230
Mockingbird44344330
Monster High1622130
Spin Master803030
BabyBjörn551130
Ergobaby54523029
LeapFrog USA363629
Magnetic Me21021
Burt's Bees Baby26226230
Tea Collection727230

Meta Ad Library, read September 21, 2026. Library and active counts are Meta’s own. 45 of these toy brands have enough creative on file for a page of their own.

What formats do toys ads use?

video leads at 47 percent of the 1,289 creatives read here, with carousel at 39 percent and static at 14. Shop now carries 68 percent of the calls to action.

The median creative here ran 31 days and the longest was still up at 416. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.

Toys ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 416 days
  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 402 days

    Start KiwiCo with this Halloween crate! 🎃🕷

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 389 days
  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 369 days
  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 366 days

    Start KiwiCo with this Halloween crate! 🎃🕷

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 356 days
  • Funko ad creativeLive
    Funko
    Ran 325 days

    Welcome Mexico!

  • Funko ad creativeLive
    Funko
    Ran 325 days

    Welcome Mexico!

  • Funko ad creativeLive
    Funko
    Ran 325 days

    Welcome Mexico!

  • Funko ad creativeLive
    Funko
    Ran 325 days

    Welcome Mexico!

  • Step2 ad creativeLive
    Step2
    Ran 284 days

    Claremont Planter™

  • Step2 ad creativeLive
    Step2
    Ran 284 days

    2-in-1 Toy Box & Art Lid™

  • Step2 ad creativeLive
    Step2
    Ran 284 days

    Atherton Planter Box™

  • Step2 ad creativeLive
    Step2
    Ran 284 days

    2-in-1 Toy Box & Art Lid™

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 236 days
  • Funko ad creativeLive
    Funko
    Ran 227 days

    Naruto (Rasengan) Pop! Figure - Collectible Toys & More | Funko

  • Funko ad creativeLive
    Funko
    Ran 214 days

    Kakashi Pop! Figure - Collectible Toys & More | Funko

  • Funko ad creativeLive
    Funko
    Ran 206 days

    Experiment 626 Ornament Figure - Collectible Toys & More | Funko

  • Funko ad creativeLive
    Funko
    Ran 206 days

    Axl Rose Pop! Figure - Collectible Toys & More | Funko

  • Build-A-Bear Workshop ad creativeLive
    Build-A-Bear Workshop
    Ran 205 days

    Online Exclusive Red Panda in Medium Brown

  • Build-A-Bear Workshop ad creativeLive
    Build-A-Bear Workshop
    Ran 205 days

    Happy Hugs Teddy Get Well Soon Gift Set

  • Step2 ad creativeLive
    Step2
    Ran 205 days

    Spring Time Splash Water Table™

  • Step2 ad creativeLive
    Step2
    Ran 205 days

    Spring Time Splash Water Table™

  • Funko ad creativeLive
    Funko
    Ran 188 days

    Zoey (How It's Done) Pop! Figure - Collectible Toys & More | Funko

Toys offer ads

Discounts, bundles and free shipping, where the offer is the creative.

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 389 days
  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 116 days
  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 114 days
  • Carter's ad creativeLive
    Carter's
    Ran 109 days

    Carter's school bus wooden activity toy set One Size Multi

  • Carter's ad creativeLive
    Carter's
    Ran 109 days

    Carter's hamburger wooden activity toy set One Size Multi

  • Caden Lane ad creativeLive
    Caden Lane
    Ran 108 days

    🔥75% OFF?! Yes, really. 😱

  • Fat Brain Toys ad creativeVideoLive
    Fat Brain Toys
    Ran 104 days

    Become a Foosbots Champion

  • Caden Lane ad creativeLive
    Caden Lane
    Ran 100 days

    🔥75% OFF?! Yes, really. 😱

Toys ugc and testimonial ads

Customer voice, creator posts and reviews used as the hook.

  • Lovevery ad creativeVideoLive
    Lovevery
    Ran 121 days

    The Looker Kit by Lovevery

  • Melissa & Doug ad creativeVideoLive
    Melissa & Doug
    Ran 81 days
  • Nugget ad creativeVideoLive
    Nugget
    Ran 73 days

    The dreamiest soft blue

  • Caden Lane ad creativeVideoLive
    Caden Lane
    Ran 44 days

    The outfit you'll never forget 🤍

  • Caden Lane ad creativeLive
    Caden Lane
    Ran 44 days

    Solid Mauve Bamboo Knit Maternity Robe

  • Hot Wheels ad creativeVideo
    Hot Wheels
    Ran 23 days

    Hot Wheels Track Creator

  • Radio Flyer ad creativeVideoLive
    Radio Flyer
    Ran 12 days

Toys educational ads

The ad teaches something before it asks for anything.

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 416 days
  • Build-A-Bear Workshop ad creativeLive
    Build-A-Bear Workshop
    Ran 205 days

    Online Exclusive Red Panda in Medium Brown

  • Build-A-Bear Workshop ad creativeLive
    Build-A-Bear Workshop
    Ran 205 days

    Happy Hugs Teddy Get Well Soon Gift Set

  • Mockingbird ad creativeVideoLive
    Mockingbird
    Ran 133 days

    See why thousands of other parents are choosing the Mockingbird High Chair

  • Mockingbird ad creativeVideoLive
    Mockingbird
    Ran 132 days

    See why thousands of other parents are choosing the Mockingbird High Chair

  • Radio Flyer ad creativeVideoLive
    Radio Flyer
    Ran 125 days

    Go Out & Play on the Flyer Loop

  • Mockingbird ad creativeVideoLive
    Mockingbird
    Ran 108 days

    See why thousands of other parents are choosing the Mockingbird High Chair

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 104 days

Toys launch and new product ads

Announcements, drops and restocks.

  • KiwiCo ad creativeVideoLive
    KiwiCo
    Ran 389 days
  • Funko ad creativeLive
    Funko
    Ran 325 days

    Welcome Mexico!

  • Funko ad creativeLive
    Funko
    Ran 325 days

    Welcome Mexico!

  • Funko ad creativeLive
    Funko
    Ran 325 days

    Welcome Mexico!

  • Funko ad creativeLive
    Funko
    Ran 325 days

    Welcome Mexico!

  • Funko ad creativeLive
    Funko
    Ran 188 days

    Zoey (How It's Done) Pop! Figure - Collectible Toys & More | Funko

  • Funko ad creativeLive
    Funko
    Ran 161 days

    Welcome Mexico!

  • Funko ad creativeLive
    Funko
    Ran 161 days

    Welcome Mexico!

See the other 33,584 ads

This page shows 1,289 creatives. Meta lists 34,873 for these advertisers, and 11,024 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.

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