50,358 ads from 70 toy brands in the Meta Ad Library, 14,448 running now.
70 toy brands have 50,358 ads in the Meta Ad Library between them, and 14,448 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Toys make most of their year in eight weeks, and the libraries read as a long quiet followed by everything at once.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Brand pages: Lovevery · LEGO · KiwiCo · Barbie · Melissa & Doug · Fisher-Price · Little Tikes · American Girl · Build-A-Bear Workshop · Hot Wheels · Nerf · Play-Doh · Squishmallows · Radio Flyer · Step2 · Yoto · tonies · VTech Toys USA · Learning Resources · Educational Insights · Fat Brain Toys · Carter's · The Children's Place · Little Sleepies · Hanna Andersson · PatPat · Crayola · Posh Peanut · Janie and Jack · Funko · Caden Lane · Kyte Baby · Nugget · Graco · Nuna · L.O.L. Surprise · UPPAbaby · Mockingbird · Monster High · Spin Master · BabyBjörn · Ergobaby · LeapFrog USA · Burt's Bees Baby · Tea Collection · Ms. Rachel · Cocomelon · Osmo · Jellycat · Marvel · Bratz · Star Wars · Pokémon · Magic The Gathering · Hasbro · Mattel · Playmobil · Green Toys · Hape · MGA Entertainment · Connetix · CrunchLabs · Cherrypick · Energize Lab · Superspace · Cosmody · Mastermind Toys · Smart Kids Planet · toddla · Smyths Toys
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 70 of these toy brands have enough creative on file for a page of their own.
video leads at 49 percent of the 2,347 creatives read here, with carousel at 34 percent and static at 17. Shop now carries 70 percent of the calls to action.
The median creative here ran 28 days and the longest was still up at 737. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working. How that compares with every other industry is in the Meta ad creative benchmarks.
Each format on its own page: Toys video ads · Toys static ads · Toys carousel ads
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Unlock $25 Off Today!Superspace · running 737 days
Green Toys is a leading manufacturer of eco-friendly, imaginative playthings for children.Green Toys · running 619 days
Yes you can play with your newborn!KiwiCo · running 416 days
Light up every drawing 🎨Cosmody · ran 399 days
Welcome Mexico!Funko · running 339 days
Atherton Planter Box™Step2 · running 298 days
4 percent of these ads open with a question, 12 percent put a number in the first line, and 4 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+50,346 more toys ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 6 percent of the toys ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median toys ad here stayed up 28 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
When toy brands start their Black Friday ads, how deep they cut, and which are already live for this year: Toys Black Friday ad examples.
This page shows 2,347 creatives. Meta lists 50,358 for these advertisers, and 14,448 are running right now. Sprites' proprietary marketing agent reads every toys ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.