Sprites LogoSprites.ai
CustomersPricing
Sign in
Get a demo
Start 7-day trial→→
Get a demo
Sprites LogoSprites.ai
  • Run adsMeta AdsFacebook and Instagram, scaledGoogle AdsSearch, PMax and ShoppingLinkedIn AdsB2B targeting and ABMTikTok AdsShort-form video that convertsReddit AdsReach communities by intentGoal OptimizationHit your ROAS or CPL target
    Create & researchAd GeneratorOn-brand ads for any channelCreative AnalyticsThe hooks and angles that winCompetitor IntelligenceRivals' ads, SEO and AI reachMarket ResearchAudience insight, with sources
    SEO & AI visibilityAI SEO ContentArticles written and publishedAI VisibilityGet cited in AI answersSEO Site AuditPrioritized fixes, site-wideKeyword & Traffic ResearchWhere the searches and gaps are
    Meet SpritesYour AI ads team, on every channelResearches, builds and launches campaigns, then optimizes them daily. You approve every change.Scale the winner +$600/dayApprovePaused 14 wasted keywords+ SEO & AI searchStart 7-day trial
  • By teamStartups & SMBsSenior marketing, no headcountMarketing teamsMore campaigns, same teamAgenciesEvery client, one workspaceEnterpriseApprovals, governance, scale
    By businessB2B & ABMPipeline from target accountsEcommerce & D2CProfitable ROAS at scalePLG SaaSSignups and trials, not clicksMobile appsInstalls that become usersFintechCompliant growth for financeHealthtechCareful, compliant growth
    Helghardt Avenant68% lower CPL in 6 weeksCustomer storyHow Rehive took its ABM playbook back from two agenciesHelghardt Avenant · Founder & CEO, RehiveRead the story
  • Ads LibraryReal ads from Meta, Google, LinkedIn, TikTok, Reddit and moreBlogIdeas and playbooks for modern marketingPrompt GalleryReady-to-run prompts for your next campaign
    Free toolsGlossaryReviewsCompare Sprites
  • Customers
  • Pricing
Sign in
Get a demo
Start 7-day trial→→
  1. Home/
  2. Ad libraries/
  3. Black Friday ad examples/
  4. Toys ads

Black Friday Cyber Monday 2026 · updated September 22, 2026

Black Friday toys ads (2026)

In 2025, the median toy brand put its first Black Friday ad live 10 days before Black Friday, and the deepest discount it named was 50% off. 1 brand is already running Black Friday ads for 2026, the earliest since Sep 2, 2026. Below: the ads themselves, when they started, and what they offered.

Start 7-day trial →→
Get a demo
Black Friday 2025 ads
143
Brands
78
Live for 2026
1
Median first ad
10d before

Black Friday 2026 ads already running

Brands with Black Friday ads already running as of September 22, 2026, best-known first, with the day each went live. Each row links to the exact ad.

BrandStarted runningAdLibrary ID
toddla.coSep 2, 2026🖤 Black Friday Sale LIVE NOW!1109182488461879

Every creative, with its copy, format and run length

When do brands start Black Friday ads?

The median brand’s first Black Friday ad went live 10 days before Black Friday 2025. Counting each brand once, by its earliest ad:

First Black Friday adBrandsShare
More than 6 weeks before3
4%
4 to 6 weeks before0
0%
2 to 4 weeks before25
32%
1 to 2 weeks before21
27%
The final week16
21%
Black Friday to Cyber Monday7
9%
After Cyber Monday6
8%

How deep are Black Friday discounts?

77% of brands put a percentage in their Black Friday ads. Among them, the median deepest discount was 50% off.

  • Under 20% off
    7%
  • 20–29% off
    13%
  • 30–39% off
    12%
  • 40–49% off
    12%
  • 50–59% off
    32%
  • 60% off or more
    25%

Offer mechanics, share of ads

  • Early access17%
  • Deadline or countdown15%
  • Buy one, get one12%
  • Bundles and sets10%
  • Sitewide sale8%
  • Gift with purchase6%
  • Free shipping6%

The longest-running Black Friday 2025 ads

video led at 46% of Black Friday creative, and "Shop now" carried 89% of the calls to action. The median ad ran 28 days. The ones below stayed up longest, which in a two-week season is the clearest public sign an ad was working.

Every creative, with its copy, format and run length

Black Friday 2025, brand by brand

When each brand’s first Black Friday ad went live, the deepest discount it named, and how many Black Friday creatives it ran.

BrandFirst Black Friday adDeepest discountAds
KiwiCoNov 30, 2025—1
Iconic PuzzlesNov 4, 2025 (24d before)70% off2
toniesNov 19, 2025 (9d before)20% off1
First 4 FiguresNov 24, 2025 (4d before)—1
Tiny MotorsNov 16, 2025 (12d before)50% off2
BabesideNov 5, 2025 (23d before)50% off9
LumibricksNov 18, 2025 (10d before)60% off4
RolifeNov 6, 2025 (22d before)50% off5
ROKRNov 20, 2025 (8d before)25% off1
YumeTwinsNov 16, 2025 (12d before)—1

Black Friday ads by platform

  • Black Friday Facebook ads

    4,182 Black Friday ads on Facebook and Instagram.

  • Black Friday LinkedIn ads

    658 Black Friday ads on LinkedIn.

  • Black Friday on ChatGPT ads

    2026 is the first Black Friday with ads inside ChatGPT. See what they look like in the ChatGPT ads library.

  • Every Black Friday ad example

    All platforms and industries in one place.

Black Friday advertising questions

When is Black Friday 2026?
Black Friday 2026 is November 27, 2026, and Cyber Monday is November 30, 2026.
When do brands start running Black Friday ads?
For toy brands in 2025, the median brand put its first Black Friday ad live 10 days before Black Friday. 48% started in the final two weeks, and 4% started more than four weeks out.
How big are Black Friday discounts in ads?
Among toy brands whose Black Friday ads named a percentage, the median deepest discount was 50% off. 77% of brands put a percentage in the ad at all.
What ad format do brands use for Black Friday?
Video ads made up 46% of the Black Friday ads here, ahead of static at 31%.
How long do Black Friday ads run?
The median Black Friday ad that has ended ran 28 days. Most are built for one short window and switched off after Cyber Monday.
Can I run Black Friday ads on ChatGPT?
Yes. 2026 is the first Black Friday with ads inside ChatGPT: sponsored cards below an answer, shown to Free and Go users since February 9, 2026 and bought in OpenAI Ads Manager from $25 a day.

Build your Black Friday ads from what worked

This page is one read. Sprites watches the library for the brands you follow across Meta, Google and LinkedIn, shows every creative with its run dates, and proposes the changes worth making in your own account once you approve them.

Start 7-day trial →→
Get a demo

Get the free AI-First Marketing Playbook

Packed with proven tactics, creative inspo, and automation tips to help you grow faster with less guesswork.

By clicking send you agree to the Terms and Conditions

Pillars

AI Marketing AgentVibe MarketingAI VisibilityAI Marketing AutomationAI for Meta AdsAI for Google AdsAI for LinkedIn AdsAI SEOAds LibraryChatGPT AdsAI AdsMCP Server

For Teams

For AgenciesFor EcommerceFor FintechFor HealthtechFor EnterpriseFor FreelancersFor Marketing Teams

Prompts Gallery

Marketing Campaign BuilderGoogle Ads Search Campaign BuilderCompetitor Meta Ads AnalyzerSEO Audit + Plan GeneratorGoogle Ads Campaign OptimizerGoogle Ads: PMax Campaign Builder

About

CustomersReviewsBlogTerms of ServicePrivacy PolicyDPACareersSitemap
Sprites TextWizard