Mattel has 1,455 ads in the Meta Ad Library, and 216 were running when we read it on October 5, 2026. Below is a page of creative from Mattel’s 2026 advertising campaigns, the formats it uses, and how long the ads stay up.
The creative read here is 39 percent video, 33 percent carousel, 27 percent single image. 13 of the 33 ads read here are video: Mattel’s commercials as they run in the feed. The median ad ran 26 days and the longest was still up at 37. 15 percent of everything Mattel has published on Meta is still delivering, which is a brand retiring most of what it makes and scaling the survivors.
Every creative, with its copy, format and run length
Mattel also advertises inside ChatGPT. See Mattel’s ChatGPT ads.