9 paper towel brands have 7,071 ads in the Meta Ad Library between them, and 1,489 of those were running when we read it on October 8, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Counter-spill theatrics crown which sheet wins, judged by whether one puddle vanishes without shredding.
Advertisers
9
Ads listed by Meta
7,071
Running now
1,489
Creatives read
212
Which paper towel brands run the most ads?
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
Meta Ad Library, read October 8, 2026. Library and active counts are Meta’s own. 9 of these paper towel brands have enough creative on file for a page of their own.
What formats do paper towels ads use?
video leads at 53 percent of the 212 creatives read here, with carousel at 35 percent and static at 12. Shop now carries 77 percent of the calls to action.
The median creative here ran 18 days and the longest was still up at 137. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
Paper Towels ad examples
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Paper Towels offer ads
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Paper Towels educational ads
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Paper Towels launch and new product ads
Announcements, drops and restocks.
Every creative, with its copy, format and run length
See the other 6,859 ads
This page shows 212 creatives. Meta lists 7,071 for these advertisers, and 1,489 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.