10,235 ads from 12 plant milk brands in the Meta Ad Library, 3,923 running now.
12 plant milk brands have 10,235 ads in the Meta Ad Library between them, and 3,923 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Plant milk is a shelf fight between near-identical cartons, so the ads that work lean on a flavor or a latte moment, name the swap from dairy plainly, and push a subscription or a protein claim over a vague wholesome promise.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Jolene Coffee | 40 | 40 | 6 |
| fairlife | 142 | 142 | 6 |
| Koatji | 186 | 186 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 42 percent of the 67 creatives read here, with carousel at 33 percent and static at 25. Shop now carries 56 percent of the calls to action.
The median creative here ran 34 days and the longest was still up at 927. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
One of best seller!!Cooke Street Market at Kaka'ako · running 927 days
Boost your immune system with this AHCC-infused smoothie!Quality of Life Labs · running 630 days
YES, WE DID.Jolene Coffee · running 367 days
Plant Milk PerfectionKoatji · running 366 days
Scoop Shops & Catering Near MeBen & Jerry's · running 281 days
50% OFF TODAY ONLY🎉Kitchwave · running 254 days
0 percent of these ads open with a question, 22 percent put a number in the first line, and 2 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+10,223 more plant milk ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Video leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 12 percent of the plant milk ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median plant milk ad here stayed up 34 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 67 creatives. Meta lists 10,235 for these advertisers, and 3,923 are running right now. Sprites' proprietary marketing agent reads every plant milk ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.