5,430 ads from 8 protein shake brands in the Meta Ad Library, 5,307 running now.
8 protein shake brands have 5,430 ads in the Meta Ad Library between them, and 5,307 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Protein shakes are bought by people who already know the macro and hate how the last tub felt, so the ads that work put protein against calories, promise no bloat and a fast digest, and show the ingredient list before the flavor.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Frog Fuel Actual | 761 | 761 | 6 |
| Orgain | 261 | 232 | 6 |
| Transparent Labs | 860 | 807 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
carousel leads at 38 percent of the 47 creatives read here, with video at 36 percent and static at 26. Shop now carries 81 percent of the calls to action.
The median creative here ran 45 days and the longest was still up at 885. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Rice 'N Grinds 👉Pride Foods · running 885 days
Digests fast with zero bloat.Frog Fuel Actual · running 322 days
Clear Protein 🔥 20G Protein, Only 80 Calories1 Up Nutrition · running 290 days
The First Protein Made for WomenWithin You Brand · running 162 days
Single Serve Organic Protein™ Plant Based Protein PowderOrgain · running 161 days
This Is A Meal. Not A Protein Shake.Huel · running 137 days
6 percent of these ads open with a question, 21 percent put a number in the first line, and 0 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+5,418 more protein shakes ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Carousel leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 11 percent of the protein shakes ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median protein shakes ad here stayed up 45 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 47 creatives. Meta lists 5,430 for these advertisers, and 5,307 are running right now. Sprites' proprietary marketing agent reads every protein shakes ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.