3,013 ads from 10 sleep gummy brands in the Meta Ad Library, 2,990 running now.
10 sleep gummy brands have 3,013 ads in the Meta Ad Library between them, and 2,990 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Sleep gummies sell a single night rather than a product, so the ads that work promise tonight, a morning that feels human, and sleep straight through, with moonlit imagery, a ticking sale clock, and a kids' version for tired parents.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| SleepCo | 91 | 91 | 6 |
| Shell Shock Botanicals | 17 | 17 | 6 |
| GummyGalaxy | 61 | 61 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
Single image leads at 45 percent of the 60 creatives read here, with video at 38 percent and carousel at 17. Shop now carries 82 percent of the calls to action.
The median creative here ran 23 days and the longest was still up at 198. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Built For Kids. Approved By Parents. Backed By Science.JOCKO FUEL · running 198 days
Fix Broken, Restless SleepDreamBites · running 198 days
Sleep Better TonightShell Shock Botanicals · running 167 days
Sleep Better, Feel HumanGummyGalaxy · running 142 days
100% Natural Sleep Support for Kids.8 Sheep Organics · running 134 days
Sleep Better -> Feel Betterfeals · running 115 days
7 percent of these ads open with a question, 13 percent put a number in the first line, and 8 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+3,001 more sleep gummies ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The scroll decides in a second or two, so the product goes in the first frame, in someone's hand or on someone's body, not after an intro. Single-image leads in this category.
A review, a creator trying it, a real buyer’s routine: customer voice carries a claim further than the brand can. Run several voices against each other and keep the one that sells.
A bundle, a first-order discount or free shipping turns interest into an order. 3 percent of the sleep gummies ads here lead with a discount.
Broad targeting with strong creative beats narrow interest lists for most product brands now. Feed Meta your catalog and purchase events, and spend your time on new creative rather than new audiences.
The median sleep gummies ad here stayed up 23 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 60 creatives. Meta lists 3,013 for these advertisers, and 2,990 are running right now. Sprites' proprietary marketing agent reads every sleep gummies ad running now, writes and designs ads for your product in the styles that sell, and runs them on Meta, Google and TikTok once you approve.