331 ads from 12 reverse mortgage lenders in the Meta Ad Library, 320 running now.
12 reverse mortgage lenders have 331 ads in the Meta Ad Library between them, and 320 of those were running when we read it on October 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Reverse mortgage ads must undo old distrust among older homeowners, so they promise the truth, show what an approved loan really looks like, and stress staying in the home with no monthly payment.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Advertiser | Ads in library | Running now | Read here |
|---|---|---|---|
| Finance of America | 51 | 46 | 6 |
| Community First National Bank | 52 | 51 | 6 |
| Amir Abuhalimeh's West Capital Lending | 25 | 25 | 6 |
Meta Ad Library, read October 23, 2026. Library and active counts are Meta’s own.
video leads at 68 percent of the 71 creatives read here, with carousel at 17 percent and static at 15. Learn more carries 79 percent of the calls to action.
The median creative here ran 66 days and the longest was still up at 204. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
The longest-running ad from each advertiser, in its own words. These are the ads someone kept paying for.
Aging in Place With a Reverse MortgageLongbridge Financial, LLC, NMLS# 957935 · running 204 days
The Truth About HECMs — And Why Most People Have It WrongCommunity First National Bank · running 170 days
Hipoteca revertida en Florida: Aproveche el valor de su casa sin venderlaGreat Florida Lending Reverse Mortgage · running 125 days
Reverse Mortgage 62+Utah Reverse Mortgage · running 123 days
Home Equity in RetirementChristina Girgis - NMLS 1231074 - Reverse Mtg Specialist · running 121 days
Keep Your Home While Tapping Its Value 🏠Sun American Mortgage Company - NMLS: 160265 · running 105 days
12 percent of these ads open with a question, 24 percent put a number in the first line, and 1 percent lead with an emoji.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
+319 more reverse mortgage ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
A first visit is a bigger decision than a purchase, so the ads that book patients and clients offer the easy first step: a consultation, an assessment, an opening this week. 11 percent of the reverse mortgage ads here lead with financing or monthly pricing.
People choose a person, not a building. A face, a name and a sentence in their own voice build more trust than stock imagery, and they set the practice apart from every chain in the feed.
Cost, pain, recovery time, whether it will look natural: the ads that last answer one worry each and link to the answer in full.
Target a radius around the practice and retarget everyone who visited your site or watched your videos. "Learn more" is the most common button here. Call every form lead back the same day.
The median reverse mortgage ad here stayed up 66 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.
This page shows 71 creatives. Meta lists 331 for these advertisers, and 320 are running right now. Sprites' proprietary marketing agent reads every reverse mortgage ad running now, writes ads for your practice in the styles that work, and launches them on Facebook, Instagram and Google once you approve.