32 insurers have 12,343 ads in the Meta Ad Library between them, and 9,345 of those were running when we read it on September 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Insurance is bought on price and kept out of inertia, so the whole category spends on the switching moment - a quote in minutes, a number to beat, a mascot to remember - and almost nothing on the policy itself.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Progressive | 1,483 | 1,480 | 30 |
| GEICO | 1,693 | 974 | 30 |
| State Farm | 351 | 298 | 30 |
Brand pages: Progressive · GEICO · State Farm · Allstate · Liberty Mutual Insurance · USAA · Nationwide · UnitedHealthcare · Farmers Insurance · Lemonade · Aetna · Cigna Healthcare · Mutual of Omaha · Oscar Health · Freeway Insurance · New York Life Insurance Company · Northwestern Mutual · Blue Shield of California · Kaiser Permanente · Direct Auto Insurance · Prudential · Globe Life · Policygenius · Mercury Insurance · MassMutual · Travelers Insurance · The General Insurance · SelectQuote · Aflac
Meta Ad Library, read September 23, 2026. Library and active counts are Meta’s own. 29 of these insurers have enough creative on file for a page of their own.
video leads at 54 percent of the 859 creatives read here, with carousel at 27 percent and static at 19. Learn more carries 61 percent of the calls to action.
The median creative here ran 48 days and the longest was still up at 565. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length