75 insurers have 39,246 ads in the Meta Ad Library between them, and 16,208 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Insurance is bought on price and kept out of inertia, so the whole category spends on the switching moment - a quote in minutes, a number to beat, a mascot to remember - and almost nothing on the policy itself.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| Progressive | 1,158 | 1,154 | 47 |
| GEICO | 1,437 | 631 | 42 |
| State Farm | 283 | 229 | 35 |
Brand pages: Progressive · GEICO · State Farm · Allstate · Liberty Mutual Insurance · USAA · Nationwide · UnitedHealthcare · Farmers Insurance · Lemonade · Aetna · Cigna Healthcare · Mutual of Omaha · Ambetter Health · Oscar Health · Freeway Insurance · Wellcare Medicare · New York Life Insurance Company · Northwestern Mutual · Blue Shield of California · Kaiser Permanente · Direct Auto Insurance · Prudential · Globe Life · Acceptance Insurance · Policygenius · Mercury Insurance · MassMutual · Travelers Insurance · The General Insurance · SelectQuote · Aflac · Hippo Insurance · The Zebra · Humana · GNP Seguros · American Family Insurance · Bradesco Seguros · Bci Seguros · Yelum Seguradora · HDI SEGUROS México · Seguros Monterrey New York Life · AXA COLPATRIA · Tokio Marine Seguradora · Sancor Seguros · MetLife Chile · Federación Patronal Seguros · Compare the Market · Admiral · Direct Line · MoneySuperMarket · Confused.com · Go.Compare · Hastings Direct · Vitality UK · Policy Expert · esure · ManyPets UK · Petplan UK · TD Insurance · Intact Insurance · Desjardins Insurance · belairdirect · Sonnet Insurance · PolicyMe · Co-operators · CAA Insurance · Allstate Canada · RBC Insurance · Wawanesa Insurance · Beneva · Sun Life Canada · AARP · Amica · MetLife
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 75 of these insurers have enough creative on file for a page of their own.
video leads at 46 percent of the 2,350 creatives read here, with carousel at 31 percent and static at 23. Learn more carries 47 percent of the calls to action.
The median creative here ran 31 days and the longest was still up at 565. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length