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  1. Home/
  2. Ad libraries/
  3. Mortgage ads

Mortgage ads

17 mortgage lenders have 5,632 ads in the Meta Ad Library between them, and 4,327 of those were running when we read it on September 23, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.

Mortgage advertising moves with the rate, and when the rate is bad the category stops selling the loan and starts selling the lender: a person, a local office, a promise to call back.

What Meta allows

Mortgage ads fall under two Meta Special Ad Categories, housing and financial products and services. Advertisers have to declare them, the ad set cannot target by age, gender or ZIP code, location targeting works on a minimum radius, and many detailed targeting options are unavailable.

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Advertisers
17
Ads listed by Meta
5,632
Running now
4,327
Creatives read
424

Which mortgage lenders run the most ads?

The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.

BrandAds in libraryRunning nowRead here
loanDepot272627
LendingTree66366330
Navy Federal Credit Union82682430

Brand pages: loanDepot · LendingTree · Navy Federal Credit Union · Bank of America · Newrez · U.S. Bank · CMG Home Loans · PNC · Citizens · Truist · Mutual of Omaha Mortgage · The Federal Savings Bank · Figure · Guild Mortgage Company

Meta Ad Library, read September 23, 2026. Library and active counts are Meta’s own. 14 of these mortgage lenders have enough creative on file for a page of their own.

What formats do mortgage ads use?

carousel leads at 42 percent of the 424 creatives read here, with video at 33 percent and static at 25. Learn more carries 69 percent of the calls to action.

The median creative here ran 49 days and the longest was still up at 234. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.

Mortgage ad examples

One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.

Every creative, with its copy, format and run length

Mortgage offer ads

Discounts, bundles and free shipping, where the offer is the creative.

Every creative, with its copy, format and run length

Mortgage educational ads

The ad teaches something before it asks for anything.

Every creative, with its copy, format and run length

Mortgage launch and new product ads

Announcements, drops and restocks.

Every creative, with its copy, format and run length

See the other 5,208 ads

This page shows 424 creatives. Meta lists 5,632 for these advertisers, and 4,327 are running right now. Sprites reads the whole library for the brands you follow across Meta, Google and LinkedIn, and runs your own campaigns off what it finds once you approve the change.

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