24 mortgage lenders have 6,404 ads in the Meta Ad Library between them, and 4,966 of those were running when we read it on October 5, 2026. Below is a page of creative from each, what formats carry the category, and how long the ads that work stay up.
Mortgage advertising moves with the rate, and when the rate is bad the category stops selling the loan and starts selling the lender: a person, a local office, a promise to call back.
The library count is everything a brand has published on Meta. The active count is what was delivering at the read. The ratio between them is the account’s posture: a large library with a small active share is a brand cycling hard, and one where nearly everything is live is running a small curated set.
| Brand | Ads in library | Running now | Read here |
|---|---|---|---|
| loanDepot | — | — | 33 |
| LendingTree | 663 | 663 | 31 |
| Navy Federal Credit Union | 543 | 541 | 49 |
Brand pages: loanDepot · LendingTree · Navy Federal Credit Union · Bank of America · Newrez · U.S. Bank · CMG Home Loans · PNC · Citizens · Truist · American Financing · Mutual of Omaha Mortgage · The Federal Savings Bank · Figure · Fairway Home Mortgage · Guild Mortgage Company · Guaranteed Rate · Veterans United · Pennymac · Rocket Mortgage · Freedom Mortgage · New American Funding · Cardinal Financial Company, Limited Partnership
Meta Ad Library, read October 5, 2026. Library and active counts are Meta’s own. 23 of these mortgage lenders have enough creative on file for a page of their own.
video leads at 39 percent of the 678 creatives read here, with carousel at 36 percent and static at 24. Learn more carries 70 percent of the calls to action.
The median creative here ran 36 days and the longest was still up at 368. Run length is the closest thing to a public performance signal these libraries publish, because nobody keeps paying to deliver an ad that is not working.
One page of creative from each advertiser, newest reads first. Every card carries the brand that ran it.
Every creative, with its copy, format and run length
Discounts, bundles and free shipping, where the offer is the creative.
Every creative, with its copy, format and run length
Customer voice, creator posts and reviews used as the hook.
Every creative, with its copy, format and run length
The ad teaches something before it asks for anything.
Every creative, with its copy, format and run length
Announcements, drops and restocks.
Every creative, with its copy, format and run length