756 Facebook ads from 32 mortgage lenders, 672 running now.
These are the Facebook ads mortgage lenders run, read from the Meta Ad Library on October 5, 2026: 756 ads from 32 advertisers, 672 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.
Mortgage advertising moves with the rate, and when the rate is bad the category stops selling the loan and starts selling the lender: a person, a local office, a promise to call back.
The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.
Start Your VA Home Refinance TodayVeterans United · running 368 days
U.S. Bank Shield™ Visa® CardU.S. Bank · ran 234 days
HECM Fact vs. Myth—Know the DifferenceLongbridge Financial · running 222 days
Get funding in as fast as 24 hours!LendingTree · running 201 days
Help Your Buyers Apply in MinutesAnnieMac Home Mortgage · running 186 days
Boring doesn't miss out.PNC · running 167 days
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+744 more mortgage Facebook ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
26 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.
8 percent open with a question, 9 percent put a number in the first line, and 1 percent lead with an emoji.
Mortgage ads fall under two Meta Special Ad Categories, housing and financial products and services. Advertisers have to declare them, the ad set cannot target by age, gender or ZIP code, location targeting works on a minimum radius, and many detailed targeting options are unavailable.
Video ads lead among mortgage lenders. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 12 percent of the mortgage ads here lead with a price in the ad.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median mortgage ad here stayed up 33 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.