305 carousel ads from 25 mortgage lenders in the Meta Ad Library, 249 running now.
These are the carousel ads mortgage lenders bought through Meta, the ads people see on Facebook and Instagram: 305 creatives from 25 advertisers, read from the Meta Ad Library on October 5, 2026, 249 of them still running. The median one ran 52 days and the longest 368.
Mortgage advertising moves with the rate, and when the rate is bad the category stops selling the loan and starts selling the lender: a person, a local office, a promise to call back.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+293 more mortgage carousel ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
Start Your VA Home Refinance TodayVeterans United · running 368 days
U.S. Bank Shield™ Visa® CardU.S. Bank · ran 234 days
Get funding in as fast as 24 hours!LendingTree · running 201 days
How It Helps You Build Financial ControlLongbridge Financial · running 194 days
Help Your Buyers Apply in MinutesAnnieMac Home Mortgage · running 186 days
Find Cash Without a HELOC HassleRocket Mortgage · running 157 days
Learn more is the button on 68 percent of them, Get quote on 9, Apply now on 8.
6 percent open with a question, 7 percent put a number in the first line, and 0 percent lead with an emoji.