257 video ads from 25 mortgage lenders in the Meta Ad Library, 236 running now.
These are the video ads mortgage lenders bought through Meta, the ads people see on Facebook and Instagram: 257 creatives from 25 advertisers, read from the Meta Ad Library on October 5, 2026, 236 of them still running. The median one ran 19 days and the longest 222.
Mortgage advertising moves with the rate, and when the rate is bad the category stops selling the loan and starts selling the lender: a person, a local office, a promise to call back.
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+245 more mortgage video ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
The longest-running one from each advertiser, in its own words. Nobody keeps paying to deliver an ad that is not working, so these are the ones worth copying first.
HECM Fact vs. Myth—Know the DifferenceLongbridge Financial · running 222 days
VA Cash-Out | Check EligibilityVeterans United · running 198 days
Boring doesn't miss out.PNC · running 167 days
Home equity loans just got a lot more appealingRocket Mortgage · running 165 days
Richiedi una consulenza gratuitaRate · ran 117 days
Culture You Can FeelFairway Home Mortgage · running 114 days
Learn more is the button on 65 percent of them, Apply now on 13, Get quote on 12.
8 percent open with a question, 8 percent put a number in the first line, and 1 percent lead with an emoji.