318 Facebook ads from 13 life insurance companies, 271 running now.
These are the Facebook ads life insurance companies run, read from the Meta Ad Library on October 8, 2026: 318 ads from 13 advertisers, 271 still running. Below are the ones that ran longest, what they ask people to do, the formats and offers that carry the category, and how to start your own.
Life insurance ads are read by someone buying for a person who is not them, so the creative is the family, and the price is a month, not a benefit.
The longest-running ad from each advertiser, in its own words. Nobody keeps paying to deliver a Facebook ad that is not working, so these are the ones to copy first.
You barely drive, and when you do, you drive safely.Lemonade · running 426 days
Affordable term life insuranceBanner Life · running 208 days
Plan for your futureMassMutual · running 168 days
Start Your Free Trial, No Credit CardLadder · running 166 days
You could get personalized life insurance quotes today.Policygenius · running 157 days
Get a life insurance quote.State Farm · running 153 days
Live ads first, then the ones that stopped most recently. Every card carries the advertiser that ran it and how long it ran.
+306 more life insurance Facebook ads
Hooks, landing pages and run length for each
Every creative, with its copy, format and run length
27 percent ask for the lead on Facebook itself, with a form, a message or a call, instead of sending people to a website.
4 percent open with a question, 6 percent put a number in the first line, and 2 percent lead with an emoji.
These ads fall under the Meta Special Ad Category for financial products and services. Advertisers have to declare it, the ad set cannot target by age, gender or ZIP code, and many detailed targeting options are unavailable.
Video ads lead among life insurance companies. Start there, and test the second format against it rather than spreading spend across every placement at once.
An offer, a launch or a limited drop gives the ad a job beyond awareness. 16 percent of the life insurance ads here lead with financing or monthly pricing.
Take the hook, the first frame and the offer structure from the ads that run longest, then make them yours. A copied ad looks like the original; a copied structure looks like a winner.
The median life insurance ad here stayed up 22 days. Give a new ad a week of spend before you judge it, then retire what is not getting results and write the next version of what is. The advertisers with the most live ads are the ones testing the most.